{"id":297364,"date":"2021-08-31T04:57:14","date_gmt":"2021-08-31T04:57:14","guid":{"rendered":"https:\/\/integralads.com\/insider\/just-released-programmatic-mini-guide\/"},"modified":"2023-08-09T13:22:49","modified_gmt":"2023-08-09T13:22:49","slug":"just-released-programmatic-mini-guide","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/just-released-programmatic-mini-guide\/","title":{"rendered":"Just Released: Programmatic Mini Guide"},"content":{"rendered":"\n<p>Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience.&nbsp;<\/p>\n\n\n\n<p>Advertisers are putting almost 70% of their digital media spend into programmatic inventory globally, meaning they are looking for big results. Thankfully, IAS is here with our new Programmatic Mini-Guide, a quick how-to addressing the key challenges and opportunities in the space. We\u2019ve even outlined a 3-step checklist for programmatic success, including ways advertisers can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure Media Quality<\/li>\n\n\n\n<li>Gain supply path transparency<\/li>\n\n\n\n<li>Reach the right audiences<\/li>\n<\/ul>\n\n\n\n<p>Want to get your own programmatic strategy in shape, and learn more about the channel approaching almost $100B in global spend this year? Download our mini-guide now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience.&nbsp;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175,212],"tags":[],"class_list":["post-297364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-apac","category-programmatic-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Just Released: Programmatic Mini Guide - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/just-released-programmatic-mini-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just Released: Programmatic Mini Guide\" \/>\n<meta property=\"og:description\" content=\"Even ad tech experts would agree that programmatic advertising has its challenges. 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