{"id":297367,"date":"2021-09-15T08:36:33","date_gmt":"2021-09-15T08:36:33","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/"},"modified":"2023-08-09T13:38:16","modified_gmt":"2023-08-09T13:38:16","slug":"webinar-the-quest-for-a-truly-transparent-supply-path","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/","title":{"rendered":"Webinar: The Quest for a Truly Transparent Supply Path"},"content":{"rendered":"\n

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the right time.

<\/strong>In the earlier days, the transactions were simpler. However, this seemingly simple process lacked scalability, efficiencies, and required lots of manual inputs.

Seeking transparency in media isn\u2019t a solo task, it takes whole swathes of the industry and trusted partnerships.<\/p>\n\n\n\n

In this Webinar we open up an in-depth discussion about Supply Path Optimisation adoption and moving the market towards more transparency.<\/p>\n\n\n\n

Join our Webinar Panelists:<\/strong>

Jessica Miles – Country Manager, ANZ at Integral Ad Science
Bridget Cooper – Media Planning Manager at Nestle
Gemma Beeley – Sydney Digital Director, UM Australia
Jonas Jaanimagi – Technology Lead, IAB Australia
Clement Birdsall – Strategic Partnerships Director, Integral Ad Science<\/p>\n\n\n\n

to hear them discuss how they are navigating these challenges within their organisations and the quest for a truly transparent supply path.<\/p>\n\n\n\n

Find out more about about Total Visibility, IAS’s product that provides full programmatic supply path transparency, here<\/a> or to activate Total Visibility in your media campaign, contact Clem Birdsall<\/a> today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the…<\/p>\n","protected":false},"author":1,"featured_media":305585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,220],"tags":[],"class_list":["post-297367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"\nWebinar: The Quest for a Truly Transparent Supply Path - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: The Quest for a Truly Transparent Supply Path\" \/>\n<meta property=\"og:description\" content=\"As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T08:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:38:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Webinar: The Quest for a Truly Transparent Supply Path\",\"datePublished\":\"2021-09-15T08:36:33+00:00\",\"dateModified\":\"2023-08-09T13:38:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"articleSection\":[\"Open Web\",\"Webinars & Videos\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\",\"name\":\"Webinar: The Quest for a Truly Transparent Supply Path - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"datePublished\":\"2021-09-15T08:36:33+00:00\",\"dateModified\":\"2023-08-09T13:38:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Webinar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinar: The Quest for a Truly Transparent Supply Path\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Webinar: The Quest for a Truly Transparent Supply Path - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/","og_locale":"en_US","og_type":"article","og_title":"Webinar: The Quest for a Truly Transparent Supply Path","og_description":"As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the...","og_url":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/","og_site_name":"Integral Ad Science","article_published_time":"2021-09-15T08:36:33+00:00","article_modified_time":"2023-08-09T13:38:16+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Webinar: The Quest for a Truly Transparent Supply Path","datePublished":"2021-09-15T08:36:33+00:00","dateModified":"2023-08-09T13:38:16+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/"},"wordCount":208,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","articleSection":["Open Web","Webinars & Videos"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/","url":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/","name":"Webinar: The Quest for a Truly Transparent Supply Path - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","datePublished":"2021-09-15T08:36:33+00:00","dateModified":"2023-08-09T13:38:16+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","width":860,"height":860,"caption":"Webinar"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Webinar: The Quest for a Truly Transparent Supply Path"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297367"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305585"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}