{"id":297367,"date":"2021-09-15T08:36:33","date_gmt":"2021-09-15T08:36:33","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/"},"modified":"2023-08-09T13:38:16","modified_gmt":"2023-08-09T13:38:16","slug":"webinar-the-quest-for-a-truly-transparent-supply-path","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/","title":{"rendered":"Webinar: The Quest for a Truly Transparent Supply Path"},"content":{"rendered":"\n

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the right time.

<\/strong>In the earlier days, the transactions were simpler. However, this seemingly simple process lacked scalability, efficiencies, and required lots of manual inputs.

Seeking transparency in media isn\u2019t a solo task, it takes whole swathes of the industry and trusted partnerships.<\/p>\n\n\n\n

In this Webinar we open up an in-depth discussion about Supply Path Optimisation adoption and moving the market towards more transparency.<\/p>\n\n\n\n

Join our Webinar Panelists:<\/strong>

Jessica Miles – Country Manager, ANZ at Integral Ad Science
Bridget Cooper – Media Planning Manager at Nestle
Gemma Beeley – Sydney Digital Director, UM Australia
Jonas Jaanimagi – Technology Lead, IAB Australia
Clement Birdsall – Strategic Partnerships Director, Integral Ad Science<\/p>\n\n\n\n

to hear them discuss how they are navigating these challenges within their organisations and the quest for a truly transparent supply path.<\/p>\n\n\n\n

Find out more about about Total Visibility, IAS’s product that provides full programmatic supply path transparency, here<\/a> or to activate Total Visibility in your media campaign, contact Clem Birdsall<\/a> today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the…<\/p>\n","protected":false},"author":22,"featured_media":305585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,220],"tags":[],"class_list":["post-297367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"\nWebinar: The Quest for a Truly Transparent Supply Path - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: The Quest for a Truly Transparent Supply Path\" \/>\n<meta property=\"og:description\" content=\"As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we\u2019re trying to accomplish remain unchanged: connecting the right people with the right message at the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/webinar-the-quest-for-a-truly-transparent-supply-path\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T08:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:38:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Webinar: The Quest for a Truly Transparent Supply Path\",\"datePublished\":\"2021-09-15T08:36:33+00:00\",\"dateModified\":\"2023-08-09T13:38:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"articleSection\":[\"Open Web\",\"Webinars & Videos\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-the-quest-for-a-truly-transparent-supply-path\\\/\",\"name\":\"Webinar: The Quest for a Truly Transparent Supply Path - 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