{"id":297378,"date":"2021-07-07T07:24:27","date_gmt":"2021-07-07T07:24:27","guid":{"rendered":"https:\/\/integralads.com\/insider\/case-study-bench-context-control\/"},"modified":"2023-08-09T13:07:09","modified_gmt":"2023-08-09T13:07:09","slug":"case-study-bench-context-control","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-bench-context-control\/","title":{"rendered":"IAS Context Control Case Study with Bench Media"},"content":{"rendered":"\n<p>With the impending deprecation of the cookie, digital marketers are exploring targeting alternatives outside of third-party cookies. This includes Bench Media, a programmatic marketing agency based in Australia. One of the alternative solutions available is to target audiences via contextual relevance using IAS\u2019s Context Control.<\/p>\n\n\n\n<p>Bench ran a head-to-head test with IAS and a major DSP\u2019s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.<\/p>\n\n\n\n<p>As a result of the test, Bench Media found that by using IAS&#8217;s Context Control solutions, they saw improvements in key metrics such as CPM, CTR, CPC, and video completion rate. Some key highlights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36% decrease in Cost Per Click<\/li>\n\n\n\n<li>21% increase in Click-Through Rate<\/li>\n<\/ul>\n\n\n\n<p>Download the toolkit to view the full case study and to learn more about our Contextual Targeting solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bench ran a head-to-head test with IAS and a major DSP\u2019s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.<\/p>\n","protected":false},"author":1,"featured_media":305475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,217,214],"tags":[61,62],"class_list":["post-297378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-case-studies-apac","category-contextual-targeting-apac","tag-context-control","tag-contextual-targeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Context Control Case Study with Bench Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-bench-context-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Context Control Case Study with Bench Media\" \/>\n<meta property=\"og:description\" content=\"Bench ran a head-to-head test with IAS and a major DSP\u2019s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/case-study-bench-context-control\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T07:24:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:07:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Control_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-bench-context-control\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-bench-context-control\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS Context Control Case Study with Bench Media\",\"datePublished\":\"2021-07-07T07:24:27+00:00\",\"dateModified\":\"2023-08-09T13:07:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-bench-context-control\\\/\"},\"wordCount\":156,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-bench-context-control\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/APAC_Context_Control_Tile.jpg\",\"keywords\":[\"Context Control\",\"Contextual Targeting\"],\"articleSection\":[\"Brand Safety &amp; 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