{"id":297421,"date":"2021-11-17T20:00:00","date_gmt":"2021-11-17T20:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-mengenal-supply-path-optimization\/"},"modified":"2023-08-09T13:35:21","modified_gmt":"2023-08-09T13:35:21","slug":"webinar-mengenal-supply-path-optimization","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/webinar-mengenal-supply-path-optimization\/","title":{"rendered":"Webinar: Mengenal Supply Path Optimization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=QHg_NKZEJX0\">Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=QHg_NKZEJX0\">View Session!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to unpick. <br><br>The causes of a murky supply path range from intentional bad actors to unintentional byproducts thanks to the layers of complexity in the industry. But can strategies and technology, such as supply path optimisation (SPO) help? How does ad verification help in creating efficiencies and stronger media quality? <br><br>This session will answer that and more. This discussion will educate the marketers why it&#8217;s important to invest in fixing transparency and how it impacts the bottom line and media quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Our speakers for the session:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAqWtjQBct3gsbslHKFSlZ3DATgs2f3viRI\">Arfitrianto Zulnaini<\/a>, Sales Director IAS,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAApAQ2wBTWC57gRydN2omW_wVxUlSPQj-OE\">Dienda Andrianie<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/nestle-s-a-\/\">Nestl\u00e9<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAA16fJEBlG7PM3nFnoE_a-BCTt4Pl0Vow1M\">Dody Siregar<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/carat\/\">Carat<\/a>,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAG9IDABC79AfpndavC7z81kFNmUjXDGL60\">Shanti Tolani<\/a>&nbsp;&amp;&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAANMO2YBoJBbuxNkvYJM2GMMg10qEu6k3P8\">Muhammad Arif Bijaksana<\/a>&nbsp;MMA Indonesia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>This <a href=\"https:\/\/www.youtube.com\/watch?v=QHg_NKZEJX0\">webinar<\/a> is presented in Indonesian language.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying View Session! The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[172,186,215,212,220],"tags":[],"class_list":["post-297421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimisation","category-efficiency-optimisation-apac","category-featured-apac","category-programmatic-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinar: Mengenal Supply Path Optimization - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/webinar-mengenal-supply-path-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: Mengenal Supply Path Optimization\" \/>\n<meta property=\"og:description\" content=\"Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying View Session! The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/webinar-mengenal-supply-path-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-17T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/11\/APAC_Webinar_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-mengenal-supply-path-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-mengenal-supply-path-optimization\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Webinar: Mengenal Supply Path Optimization\",\"datePublished\":\"2021-11-17T20:00:00+00:00\",\"dateModified\":\"2023-08-09T13:35:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-mengenal-supply-path-optimization\\\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/webinar-mengenal-supply-path-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/APAC_Webinar_Tile.jpg\",\"articleSection\":[\"Efficiency &amp; 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