{"id":297434,"date":"2021-11-29T14:23:52","date_gmt":"2021-11-29T14:23:52","guid":{"rendered":"https:\/\/integralads.com\/insider\/now-streaming-everything-to-know-about-connected-tv-ctv\/"},"modified":"2024-10-13T17:00:58","modified_gmt":"2024-10-13T17:00:58","slug":"now-streaming-everything-to-know-about-connected-tv-ctv","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/now-streaming-everything-to-know-about-connected-tv-ctv\/","title":{"rendered":"Now Streaming: A guide to everything you need to know about CTV"},"content":{"rendered":"

Marketers know that connected TV (CTV) is one of the fastest-growing digital environments. In our CTV & Ads Research survey<\/a> released earlier this year, we reported that almost 90% of people in Australia stream digital content on CTV, with 74% using their connected TVs to watch ad-supported programming.\u00a0Recent discussions around the shift to CTV<\/a> have emphasized the importance of holistic, cross-screen strategies for measuring media quality on the platform. Despite its promise, advertisers have real concerns about in-stream ads, ranging from a lack of transparency to high CPMs, CTV fraud, geo delivery, CTV brand safety, and reach.<\/p>\n

That\u2019s why IAS is helping the industry tackle connected TV concerns head on, so the tremendous benefits of CTV advertising can be fully realized. Better data for insights & optimizations, flexibility, increased scale, and precise contextual targeting are all possible with the right innovations.<\/p>\n

To get the full picture of connected TV, download Now Streaming<\/strong>, our in-depth guide covering everything from the basics of CTV and OTT to the ways IAS is bringing media quality to streamable content.<\/p>\n","protected":false},"excerpt":{"rendered":"

With this guide, Integral Ad Science is helping advertisers gain transparency and media quality on connected TV, tackling issues from CTV fraud to brand safety and suitability.<\/p>\n","protected":false},"author":1,"featured_media":305338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,215,175],"tags":[],"class_list":["post-297434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac","category-featured-apac","category-guides-apac"],"acf":[],"yoast_head":"\nNow Streaming: A guide to everything you need to know about CTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/now-streaming-everything-to-know-about-connected-tv-ctv\/\" \/>\n<meta property=\"og:locale\" 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