{"id":297440,"date":"2021-12-06T15:05:44","date_gmt":"2021-12-06T15:05:44","guid":{"rendered":"https:\/\/integralads.com\/insider\/reach-shoppers-this-lunar-new-year\/"},"modified":"2023-07-11T12:33:36","modified_gmt":"2023-07-11T12:33:36","slug":"reach-shoppers-this-lunar-new-year","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/reach-shoppers-this-lunar-new-year\/","title":{"rendered":"Reach Shoppers this Lunar New Year"},"content":{"rendered":"\n

Pre-Bid Targeting Segments<\/strong><\/p>\n\n\n\n

Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale.<\/em><\/strong><\/p>\n\n\n\n

Online shopping during key holiday occasions is changing consumer habits, encouraging adoption of digital payment solutions, and transforming shopping into a multimedia experience. According to Chinese government data, Lunar New Year holiday consumption in 2021 jumped to more than US$127 billion, an increase of 28.7% from 2020.<\/strong><\/p>\n\n\n\n

Advertisers need to ensure their messages are reaching these consumers and making an impact. IAS\u2019s predictive science pre-screens pages and categorizes them before a bid is placed, enabling you to target digital buyers and amplify your brand where consumers are looking.<\/p>\n\n\n\n

Download our one sheet to find out more about how you can reach your consumers this Lunar New Year. <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pre-Bid Targeting Segments Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale. Online shopping during key holiday occasions is changing consumer habits, encouraging adoption…<\/p>\n","protected":false},"author":22,"featured_media":297441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,215,212],"tags":[],"class_list":["post-297440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-featured-apac","category-programmatic-apac"],"acf":[],"yoast_head":"\nReach Shoppers this Lunar New Year - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/reach-shoppers-this-lunar-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach Shoppers this Lunar New Year\" \/>\n<meta property=\"og:description\" content=\"Pre-Bid Targeting Segments Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale. 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