Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting.<\/p>\n\n\n\n
To address this challenge, Xaxis activated Context Control Targeting<\/strong>, using vertical-based contextual targeting segments and audience proxy targeting segments to drive website traffic and site visits for the advertiser\u2019s wedding apparel campaign. Xaxis explored innovative ways of targeting throughout the campaign, and IAS demonstrated strong results for both click-through rate and site visits. In fact, the click-through rate was 3 times higher than competitive benchmarks.<\/p>\n\n\n\n Download this case study today and find out more about the case study and fantastic results that were achieved using IAS’s Context Control Solution.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting. To address this challenge,…<\/p>\n","protected":false},"author":1,"featured_media":305450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,214,82],"tags":[],"class_list":["post-297458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac","category-contextual-targeting-apac","category-uncategorized-apac"],"acf":[],"yoast_head":"\n