{"id":297470,"date":"2022-01-28T13:41:01","date_gmt":"2022-01-28T13:41:01","guid":{"rendered":"https:\/\/integralads.com\/insider\/target-your-ads-for-easter\/"},"modified":"2023-07-11T12:26:00","modified_gmt":"2023-07-11T12:26:00","slug":"target-your-ads-for-easter","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/target-your-ads-for-easter\/","title":{"rendered":"Add Targeted Shoppers to your Basket this Easter with IAS’s Context Control Targeting Segments"},"content":{"rendered":"\n

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time.<\/strong><\/p>\n\n\n\n

According to Google\u2019s Retail Survey, last year 79% of APAC\u2019s mobile-first shoppers look for information online as they shop in physical stores. Easter is near and consumers are looking to spend on candy, food, gifts and decorations for the Spring holiday.<\/p>\n\n\n\n

Ensure your messages are reaching these consumers and making an impact. IAS\u2019s predictive science pre-screens pages and categorizes them before a bid is placed, enabling you to target Easter related content and amplify your brand where consumers are looking.<\/strong><\/p>\n\n\n\n

Download our one sheet to find out more about how you can reach your consumers this Easter<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time. 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