{"id":297474,"date":"2022-02-10T09:57:17","date_gmt":"2022-02-10T09:57:17","guid":{"rendered":"https:\/\/integralads.com\/insider\/2022-india-industry-pulse-report\/"},"modified":"2023-08-08T23:00:57","modified_gmt":"2023-08-08T23:00:57","slug":"2022-india-industry-pulse-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/2022-india-industry-pulse-report\/","title":{"rendered":"2022 India Industry Pulse Report"},"content":{"rendered":"<p>As we enter the new year, IAS conducted a deep dive into what will shape 2022: The Industry Pulse &#8211; India Edition.&nbsp;<\/p>\n<p>2022, when compared to 2021, will see advertising continue working to regain some pre-pandemic normalcy. In another sense, it was revolutionary \u2014 some fads fomented into real change, and ways of consuming digital media were shifting in seemingly permanent ways. In short, our industry learned to expect the unexpected.<\/p>\n<p>This year, we invite you to explore the <strong>2022 Industry Pulse <\/strong>and join us in helping publishers and advertisers anticipate, innovate, and excel in 2022.<\/p>\n<p>Some key priorities we found that will guide the year forward are:<\/p>\n<ul>\n<li>Social platforms are poised to be on the top of the priority list for <strong>India<\/strong>, to harness the growing popularity of <strong>user-generated content<\/strong> and the <strong>growth of influencer marketing<\/strong>, with <strong>Mobile<\/strong> (77%) ranked as the top priority, followed by <strong>Social media<\/strong> (71%) and<strong> Digital video <\/strong>(64%),<\/li>\n<li>With mobile video streaming, consumers gain faster 5G mobile connections \u2014 but the threat of <strong>ad fraud<\/strong> looms. 78% of <strong>India<\/strong> media experts agree that threats such as <strong>ad fraud<\/strong> will be a greater concern to their online campaigns, especially across <strong>mobile environments<\/strong> this year.<\/li>\n<li>Respondents cited <strong>insufficient transparency<\/strong> (65%) and <strong>eroding consumer trust<\/strong> (62%) as key factors to adjusting their ad spending in 2022.<\/li>\n<\/ul>\n<p>Interested in finding out more? <strong><a href=\"https:\/\/go.integralads.com\/industry-pulse-report-2022-in.html\">Download<\/a><\/strong> the 2022 India Industry Pulse Report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we enter the new year, IAS conducted a deep dive into what will shape 2022: The Industry Pulse &#8211; India Edition.&nbsp; 2022, when compared to 2021, will see advertising continue working to regain some pre-pandemic normalcy. In another sense,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,223,214,219],"tags":[],"class_list":["post-297474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-brand-safety-suitability-apac","category-contextual-targeting-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2022 India Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"In this India edition of the Industry Pulse Report, IAS conducted a deep dive into the key priorities that will guide and shape 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/2022-india-industry-pulse-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 India Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"In this India edition of the Industry Pulse Report, IAS conducted a deep dive into the key priorities that will guide and shape 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/2022-india-industry-pulse-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T09:57:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T23:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/02\/MQR-16-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/2022-india-industry-pulse-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/2022-india-industry-pulse-report\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"2022 India Industry Pulse Report\",\"datePublished\":\"2022-02-10T09:57:17+00:00\",\"dateModified\":\"2023-08-08T23:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/2022-india-industry-pulse-report\\\/\"},\"wordCount\":221,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/2022-india-industry-pulse-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/MQR-16-860x860-1.jpg\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; 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