{"id":297496,"date":"2022-03-01T12:14:26","date_gmt":"2022-03-01T12:14:26","guid":{"rendered":"https:\/\/integralads.com\/insider\/reach-shoppers-this-ramadan-with-pre-bid-targeting-segments\/"},"modified":"2023-08-08T17:39:07","modified_gmt":"2023-08-08T17:39:07","slug":"reach-shoppers-this-ramadan-with-pre-bid-targeting-segments","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/reach-shoppers-this-ramadan-with-pre-bid-targeting-segments\/","title":{"rendered":"Reach Shoppers this Ramadan with Pre-Bid Targeting Segments"},"content":{"rendered":"\n<p><strong>Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision &#8211; <em>at scale.<\/em><\/strong><\/p>\n\n\n\n<p>During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to the baseline seeing a surge in 2021 with a <strong>26% increase in traffic and 21% increase in sales, respectively.<\/strong><\/p>\n\n\n\n<p>IAS\u2019s predictive science pre-screens pages and categorises them before a bid is placed, enabling you to&nbsp;<strong>target Ramadan related content and amplify your brand.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_OneSheet_Ramadan_ContextualSegment_SEA.pdf\">Click here<\/a> to find out more or to activate, reach out to your<strong> IAS representative<\/strong> for the full list of <strong>200+ targeting segments<\/strong> plus a list of available DSPs and detailed user guides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision &#8211; at scale. During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,214,175,212],"tags":[],"class_list":["post-297496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-contextual-targeting-apac","category-guides-apac","category-programmatic-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reach Shoppers this Ramadan with Pre-Bid Targeting Segments - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/reach-shoppers-this-ramadan-with-pre-bid-targeting-segments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach Shoppers this Ramadan with Pre-Bid Targeting Segments\" \/>\n<meta property=\"og:description\" content=\"Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision &#8211; at scale. 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