
{"id":297502,"date":"2022-03-16T05:39:58","date_gmt":"2022-03-16T05:39:58","guid":{"rendered":"https:\/\/integralads.com\/insider\/moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo\/"},"modified":"2025-01-30T12:41:05","modified_gmt":"2025-01-30T12:41:05","slug":"moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo\/","title":{"rendered":"MONEYFM 89.3 &#8211; The Breakfast Huddle with Chief Marketing Officer, Tony Marlow"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media as a key priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <meta charset=\"utf-8\">Chief Marketing Officer, <strong>Tony Marlow<\/strong> recently sat down with with Elliott Danker, Bharati Jagdish &amp; Finance Presenter Ryan Huang at <a href=\"https:\/\/www.moneyfm893.sg\/\"><strong>MONEY FM 89.3<\/strong><\/a> in a session on Monday, 7 March 2022 to share how marketers can make the most of social media penetration in Singapore and at the same time safeguard their ad dollars on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\">Download our latest 2022 report &#8220;<a href=\"https:\/\/go.integralads.com\/sg-Social-Media-Ad-Receptivity-Research.html?utm_campaign=GLB-PP-WC-2022-Q1-LG-Social-In-Feed-Advertising-Research&amp;utm_medium=social&amp;utm_source=linkedin&amp;utm_content=media-quality&amp;utm_term=sg-Social-In-Feed-Study-2022\"><strong>Social Ads and Consumer Perception<\/strong><\/a>&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tune in to the podcast below, or download the podcast <a href=\"https:\/\/28123.mc.tritondigital.com\/OMNY_MONEYFMMORNINGSHOW_P\/media-session\/fdd7d1ea-b9b8-486c-86dc-76335aee0ca2\/d\/clips\/d9486183-3dd4-4ad6-aebe-a4c1008455d5\/b0286ec8-8ba9-44b8-8abc-adcd00425e57\/b8428ee3-c2af-4f95-84b1-ae510020d064\/audio\/direct\/t1646618580\/Why_It_Matters_Social_Ads_and_Consumer_Perception_study,_addressing_top_media_ch.mp3?t=1646618580\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<iframe src=\"https:\/\/omny.fm\/shows\/moneyfm-morning-show\/why-it-matters-social-ads-and-consumer-perception\/embed\" allow=\"autoplay; clipboard-write\" width=\"100%\" height=\"180px\" frameborder=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022 Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[215,193,203,204,219,206],"tags":[],"class_list":["post-297502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac","category-in-the-media-apac","category-in-the-media-z-retire","category-interviews","category-research-apac","category-trends-and-reports-z-retire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MONEYFM 89.3 - The Breakfast Huddle with Chief Marketing Officer, Tony Marlow - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONEYFM 89.3 - The Breakfast Huddle with Chief Marketing Officer, Tony Marlow\" \/>\n<meta property=\"og:description\" content=\"Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022 Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T05:39:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T12:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/03\/Anzu-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/moneyfm893-the-breakfast-huddle-with-tony-marlow-ias-cmo\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"MONEYFM 89.3 &#8211; 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