It’s no secret that media quality metrics are a common standard in IAS’s reporting \u2013 and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions.<\/p>\n
Powered by these metrics, our latest research takes a closer look at whether there is a relationship between media quality and attention (time-in-view). We ask crucial questions \u2013 How does media quality capture attention and appeals to consumers? And, how much of an impact do quality-centric media strategies have on attention and outcomes?<\/p>\n
Does optimising media quality lead to more<\/strong> outcomes?<\/p>\n Here’s a preview of what we discovered:<\/strong><\/p>\n Download the full research, Does Media Quality Drive Attention and Outcomes?<\/strong>, to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":" It’s no secret that media quality metrics are a common standard in IAS’s reporting \u2013 and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered…<\/p>\n","protected":false},"author":1,"featured_media":305393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,215,219,227],"tags":[],"class_list":["post-297508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac","category-featured-apac","category-research-apac","category-viewability-apac"],"acf":[],"yoast_head":"\n\n