{"id":297519,"date":"2022-04-01T03:22:36","date_gmt":"2022-04-01T03:22:36","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/"},"modified":"2023-08-09T13:42:33","modified_gmt":"2023-08-09T13:42:33","slug":"ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/","title":{"rendered":"IAS Programmatic Mini Series &#8211; Episode 2 &#8211; A\/B Testing for Campaign Success"},"content":{"rendered":"<p><iframe title=\"IAS Programmatic Mini Series - Episode 2 - A\/B Testing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zSq8PJkAnvc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>We&#8217;re delighted to launch Episode 2 of&nbsp;<strong>IAS\u2019s Programmatic Mini Series<\/strong>.<\/p>\n<p>In this episode, hear from our ANZ Strategic Partnerships Director&nbsp;<strong><a href=\"https:\/\/www.linkedin.com\/in\/clem-birdsall-5b9b7530\/\">Clem Birdsall<\/a><\/strong>&nbsp;who is joined by <a href=\"https:\/\/www.linkedin.com\/in\/hayden-simons-225989158\/\">Hayden Simons<\/a>, Customer Success Manager, Publisher &amp; Programmatic, talk about <strong>A\/B Testing<\/strong> and knowing what works for brands to ensure that they are set up for campaign success.<\/p>\n<p>This quick 5<strong>&nbsp;minute video<\/strong>&nbsp;gives you a fantastic insight into this very important topic!<\/p>\n<p><em>Did you miss <strong>Episode 1<\/strong> on Pre-Bid?<\/em><br \/>\n<a href=\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-1-understanding-pre-bid\/\">Watch<\/a> our previous episode on what Pre-Bid is, how it works, and how the programmatic trader can use it effectively when planning their client\u2019s media buys to ensure quality impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re delighted to launch Episode 2 of&nbsp;IAS\u2019s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director&nbsp;Clem Birdsall&nbsp;who is joined by Hayden Simons, Customer Success Manager, Publisher &amp; Programmatic, talk about A\/B Testing and knowing what works&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,212,220],"tags":[],"class_list":["post-297519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-programmatic-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success\" \/>\n<meta property=\"og:description\" content=\"We&#8217;re delighted to launch Episode 2 of&nbsp;IAS\u2019s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director&nbsp;Clem Birdsall&nbsp;who is joined by Hayden Simons, Customer Success Manager, Publisher &amp; Programmatic, talk about A\/B Testing and knowing what works...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T03:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:42:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS Programmatic Mini Series &#8211; Episode 2 &#8211; A\/B Testing for Campaign Success\",\"datePublished\":\"2022-04-01T03:22:36+00:00\",\"dateModified\":\"2023-08-09T13:42:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg\",\"articleSection\":[\"Channels\",\"Open Web\",\"Webinars &amp; Videos\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\",\"name\":\"IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg\",\"datePublished\":\"2022-04-01T03:22:36+00:00\",\"dateModified\":\"2023-08-09T13:42:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Webinar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Programmatic Mini Series &#8211; Episode 2 &#8211; A\/B Testing for Campaign Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/","og_locale":"en_US","og_type":"article","og_title":"IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success","og_description":"We&#8217;re delighted to launch Episode 2 of&nbsp;IAS\u2019s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director&nbsp;Clem Birdsall&nbsp;who is joined by Hayden Simons, Customer Success Manager, Publisher &amp; Programmatic, talk about A\/B Testing and knowing what works...","og_url":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/","og_site_name":"Integral Ad Science","article_published_time":"2022-04-01T03:22:36+00:00","article_modified_time":"2023-08-09T13:42:33+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS Programmatic Mini Series &#8211; Episode 2 &#8211; A\/B Testing for Campaign Success","datePublished":"2022-04-01T03:22:36+00:00","dateModified":"2023-08-09T13:42:33+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/"},"wordCount":133,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg","articleSection":["Channels","Open Web","Webinars &amp; Videos"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/","url":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/","name":"IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg","datePublished":"2022-04-01T03:22:36+00:00","dateModified":"2023-08-09T13:42:33+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/04\/APAC_Programmatic_Guide_Tile.jpg","width":860,"height":860,"caption":"Webinar"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"IAS Programmatic Mini Series &#8211; Episode 2 &#8211; A\/B Testing for Campaign Success"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297519"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305605"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}