{"id":297519,"date":"2022-04-01T03:22:36","date_gmt":"2022-04-01T03:22:36","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/"},"modified":"2023-08-09T13:42:33","modified_gmt":"2023-08-09T13:42:33","slug":"ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/","title":{"rendered":"IAS Programmatic Mini Series &#8211; Episode 2 &#8211; A\/B Testing for Campaign Success"},"content":{"rendered":"<p><iframe title=\"IAS Programmatic Mini Series - Episode 2 - A\/B Testing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zSq8PJkAnvc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>We&#8217;re delighted to launch Episode 2 of&nbsp;<strong>IAS\u2019s Programmatic Mini Series<\/strong>.<\/p>\n<p>In this episode, hear from our ANZ Strategic Partnerships Director&nbsp;<strong><a href=\"https:\/\/www.linkedin.com\/in\/clem-birdsall-5b9b7530\/\">Clem Birdsall<\/a><\/strong>&nbsp;who is joined by <a href=\"https:\/\/www.linkedin.com\/in\/hayden-simons-225989158\/\">Hayden Simons<\/a>, Customer Success Manager, Publisher &amp; Programmatic, talk about <strong>A\/B Testing<\/strong> and knowing what works for brands to ensure that they are set up for campaign success.<\/p>\n<p>This quick 5<strong>&nbsp;minute video<\/strong>&nbsp;gives you a fantastic insight into this very important topic!<\/p>\n<p><em>Did you miss <strong>Episode 1<\/strong> on Pre-Bid?<\/em><br \/>\n<a href=\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-1-understanding-pre-bid\/\">Watch<\/a> our previous episode on what Pre-Bid is, how it works, and how the programmatic trader can use it effectively when planning their client\u2019s media buys to ensure quality impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re delighted to launch Episode 2 of&nbsp;IAS\u2019s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director&nbsp;Clem Birdsall&nbsp;who is joined by Hayden Simons, Customer Success Manager, Publisher &amp; Programmatic, talk about A\/B Testing and knowing what works&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,212,220],"tags":[],"class_list":["post-297519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-programmatic-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-programmatic-mini-series-episode-2-a-b-testing-for-campaign-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Programmatic Mini Series - Episode 2 - A\/B Testing for Campaign Success\" \/>\n<meta property=\"og:description\" content=\"We&#8217;re delighted to launch Episode 2 of&nbsp;IAS\u2019s Programmatic Mini Series. 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