{"id":297550,"date":"2022-04-28T02:01:56","date_gmt":"2022-04-28T02:01:56","guid":{"rendered":"https:\/\/integralads.com\/insider\/power-of-context-92-percent-consumers-receptive-contextually-relevant-ads\/"},"modified":"2023-07-11T10:37:05","modified_gmt":"2023-07-11T10:37:05","slug":"power-of-context-92-percent-consumers-receptive-contextually-relevant-ads","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/power-of-context-92-percent-consumers-receptive-contextually-relevant-ads\/","title":{"rendered":"Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n
<\/figure>\n

The digital advertising landscape is shifting, and one thing has been made clear:<\/p>\n

Context is critical.<\/strong><\/p>\n

Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment conveyed by a given page.<\/p>\n

So how does sentiment influence consumers and their perception of a brand?<\/strong><\/em><\/p>\n

In The Power of Context – India Edition<\/strong><\/a>, IAS\u2019s latest research, we asked over 500 consumers in India to weigh in on how context and sentiment influences their perception of advertisements and brands.<\/p>\n

What we found is that consumers are extremely receptive to contextually relevant ads: The report suggests a whopping 92% of consumers in India think it\u2019s important for digital ads to appear alongside relevant content.<\/p>\n

Some key findings from the report:<\/p>\n