{"id":297569,"date":"2022-05-25T10:20:00","date_gmt":"2022-05-25T10:20:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/drive-marketing-outcomes-with-ias-total-visibility-dashboard\/"},"modified":"2023-07-11T10:30:15","modified_gmt":"2023-07-11T10:30:15","slug":"drive-marketing-outcomes-with-ias-total-visibility-dashboard","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/drive-marketing-outcomes-with-ias-total-visibility-dashboard\/","title":{"rendered":"Drive marketing outcomes with IAS\u2019s Total Visibility Dashboard"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Drive marketing outcomes with IAS\u2019s Total Visibility Dashboard<\/h4>\n\n\n\n

Optimise towards the most efficient and high-quality paths in-flight with IAS\u2019s Total Visibility<\/strong>. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all in one place. <\/p>\n\n\n\n

With IAS\u2019s Quality Path Optimisation (QPO) solution, you can finally visualise the true financial impact of media quality directly within the IAS Signal reporting platform, giving you access to deeper insight into your supply paths. <\/p>\n\n\n\n

With Total Visibility<\/strong><\/em>, you can: <\/p>\n\n\n\n

– Verify media quality<\/strong> against IAS\u2019s standard Brand Safety, IVT, and Viewability metrics <\/p>\n\n\n\n

– Quantify media cost<\/strong> and understand the financial impact of blocked ads and the cost of quality inventory all in one place <\/p>\n\n\n\n

– Optimise media efficiency<\/strong> to unlock premium performance at efficient pricing <\/p>\n\n\n\n

– Gain global coverage<\/strong> across desktop and mobile environments for display and video placements <\/p>\n\n\n\n

– Access greater insights<\/strong> with all of your programmatic data and key metrics in one platform.<\/p>\n\n\n\n

To get started, download the one sheet<\/a> and check out our case study<\/a> to see how you can shift your focus to cost-effectiveness for high-quality inventory with Total Visibility<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Drive marketing outcomes with IAS\u2019s Total Visibility Dashboard Optimise towards the most efficient and high-quality paths in-flight with IAS\u2019s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all…<\/p>\n","protected":false},"author":1,"featured_media":293916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,186,215],"tags":[207,236,237,195],"class_list":["post-297569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-efficiency-optimisation-apac","category-featured-apac","tag-brand-safety","tag-research-apac","tag-total-visibility-apac","tag-trends-and-reports"],"acf":[],"yoast_head":"\nDrive marketing outcomes with IAS\u2019s Total Visibility Dashboard - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/drive-marketing-outcomes-with-ias-total-visibility-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive marketing outcomes with IAS\u2019s Total Visibility Dashboard\" \/>\n<meta property=\"og:description\" content=\"Drive marketing outcomes with IAS\u2019s Total Visibility Dashboard Optimise towards the most efficient and high-quality paths in-flight with IAS\u2019s Total Visibility. 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