{"id":297574,"date":"2022-05-24T05:22:19","date_gmt":"2022-05-24T05:22:19","guid":{"rendered":"https:\/\/integralads.com\/insider\/watch-power-of-context-at-ad-tech-delhi-2022\/"},"modified":"2023-07-11T10:31:39","modified_gmt":"2023-07-11T10:31:39","slug":"watch-power-of-context-at-ad-tech-delhi-2022","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/watch-power-of-context-at-ad-tech-delhi-2022\/","title":{"rendered":"Watch: Power of Context at Ad Tech Delhi 2022"},"content":{"rendered":"<p><iframe title=\"THE POWER OF CONTEXT by Integral AdScience\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IQ17ffl8L7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n<p class=\"wp-block-paragraph\">The digital advertising landscape is shifting, and one thing has been made clear: <strong>context is critical. <\/strong><br>Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an advertisement for computers. You might think those ads aren\u2019t right for you, since they\u2019re not related to the content you are interested in. And you\u2019re not alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our India Sales Lead, <strong>Saurabh Khattar<\/strong> took to the stage at <strong>Ad Tech New Delhi 2022<\/strong> where he presented our most recent research report, <strong>The Power of Context \u2013 India Edition<\/strong> and hear how contextual adjacencies of your ads can maximize impact and cost efficiency of your campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an&#8230;<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-297574","post","type-post","status-publish","format-standard","hentry","category-programmatic-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch: Power of Context at Ad Tech Delhi 2022 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/watch-power-of-context-at-ad-tech-delhi-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch: Power of Context at Ad Tech Delhi 2022\" \/>\n<meta property=\"og:description\" content=\"The digital advertising landscape is shifting, and one thing has been made clear: context is critical. 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