{"id":297575,"date":"2022-05-24T06:43:43","date_gmt":"2022-05-24T06:43:43","guid":{"rendered":"https:\/\/integralads.com\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/"},"modified":"2023-08-08T22:53:09","modified_gmt":"2023-08-08T22:53:09","slug":"94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/","title":{"rendered":"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds"},"content":{"rendered":"\n

We’ve released our newest research on Connected TV (CTV) trends in Australia<\/strong>.<\/p>\n\n\n\n

The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience.<\/p>\n\n\n\n

Key highlights from the report advertisers need to know:<\/strong><\/p>\n\n\n\n

– 91% of consumers surveyed saying they stream content on CTV and 97% of CTV users have access to a paid subscription to ad-free platforms.<\/p>\n\n\n\n

– 73% of Australian consumers using their connected TV to watch YouTube with ads.<\/p>\n\n\n\n

– 94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV including the ability to skip ads, fewer ads and shorter ads<\/p>\n\n\n\n

What’s clear is that Australian consumers have been quick to embrace CTV and streaming platforms as the future of television, and they have high expectations for ad relevance in these new digital environments. <\/p>\n\n\n\n

Download our report<\/a> today to learn more about understanding these latest consumer habits to plan your CTV campaigns effectively and maximise your business outcomes.<\/p>\n\n\n\n

\n
DOWNLOAD REPORT<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We’ve released our newest research on Connected TV (CTV) trends in Australia. The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from…<\/p>\n","protected":false},"author":1,"featured_media":305400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,219,206],"tags":[],"class_list":["post-297575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac","category-research-apac","category-trends-and-reports-z-retire"],"acf":[],"yoast_head":"\n94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV - IAS Study Finds - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV - IAS Study Finds\" \/>\n<meta property=\"og:description\" content=\"We’ve released our newest research on Connected TV (CTV) trends in Australia. The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-24T06:43:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T22:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/05\/APAC_CTV_Insider_Tile_Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds\",\"datePublished\":\"2022-05-24T06:43:43+00:00\",\"dateModified\":\"2023-08-08T22:53:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/APAC_CTV_Insider_Tile_Image.jpg\",\"articleSection\":[\"CTV and Video\",\"Research\",\"Trends and reports\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/\",\"name\":\"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV - IAS Study Finds - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/APAC_CTV_Insider_Tile_Image.jpg\",\"datePublished\":\"2022-05-24T06:43:43+00:00\",\"dateModified\":\"2023-08-08T22:53:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/APAC_CTV_Insider_Tile_Image.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/APAC_CTV_Insider_Tile_Image.jpg\",\"width\":860,\"height\":860,\"caption\":\"CTV\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV - IAS Study Finds - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/","og_locale":"en_US","og_type":"article","og_title":"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV - IAS Study Finds","og_description":"We’ve released our newest research on Connected TV (CTV) trends in Australia. The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from...","og_url":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/","og_site_name":"Integral Ad Science","article_published_time":"2022-05-24T06:43:43+00:00","article_modified_time":"2023-08-08T22:53:09+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/05\/APAC_CTV_Insider_Tile_Image.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds","datePublished":"2022-05-24T06:43:43+00:00","dateModified":"2023-08-08T22:53:09+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/"},"wordCount":195,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/05\/APAC_CTV_Insider_Tile_Image.jpg","articleSection":["CTV and Video","Research","Trends and reports"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/","url":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/","name":"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV - IAS Study Finds - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/05\/APAC_CTV_Insider_Tile_Image.jpg","datePublished":"2022-05-24T06:43:43+00:00","dateModified":"2023-08-08T22:53:09+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/05\/APAC_CTV_Insider_Tile_Image.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/05\/APAC_CTV_Insider_Tile_Image.jpg","width":860,"height":860,"caption":"CTV"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/94-percent-australian-consumers-say-ctv-ad-experience-better-than-linear-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297575"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305400"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}