{"id":297589,"date":"2022-06-16T12:01:00","date_gmt":"2022-06-16T12:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/amplifying-media-quality-in-digital-audio\/"},"modified":"2023-08-08T22:36:35","modified_gmt":"2023-08-08T22:36:35","slug":"amplifying-media-quality-in-digital-audio","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/amplifying-media-quality-in-digital-audio\/","title":{"rendered":"Amplifying Media Quality in Digital Audio"},"content":{"rendered":"<h3>Explore industry expectations &amp; media quality opportunities in audio advertising<\/h3>\n<p>Did you know that <a href=\"https:\/\/www.emarketer.com\/chart\/250348\/us-digital-audio-services-ad-spending-2018-2025-billions-change-of-total-radio-digital-audio-services-ad-spending\">two-thirds of the U.S. population<\/a> listens to digital audio every week? When it comes to consumers&#8217; listening habits, it&#8217;s time to face the music \u2013 audio is evolving, and the advertising industry is following suit.<\/p>\n<p>So as audio skews even more towards digital, how can advertisers best follow the ears of consumers <em>and<\/em> ensure media quality in their digital audio ad placements?<\/p>\n<p>In our latest research, IAS partnered with <a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a> to understand media experts&#8217; perceptions on the current state of digital audio advertising and determine areas of opportunities for media quality in audio. Here&#8217;s a sneak peek at what we found:<\/p>\n<ul>\n<li><strong>93%<\/strong> of media experts are likely to use a form of digital audio advertising<\/li>\n<li><strong>63%<\/strong> of media experts see audio as both a brand and a performance driver<\/li>\n<li><strong>87% <\/strong>of media experts are concerned about ad fraud in audio<\/li>\n<\/ul>\n<p>Download the full research, <strong>Amplifying Media Quality in Digital Audio<\/strong>, to find out how media experts are approaching the rise of digital audio \u2013 and how this growing format can turn up the opportunities for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers&#8217; listening habits, it&#8217;s time to face the music \u2013 audio is evolving, and the advertising industry is following suit.<\/p>\n","protected":false},"author":22,"featured_media":305390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,208,215,212,219],"tags":[],"class_list":["post-297589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-audio-apac","category-featured-apac","category-programmatic-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amplifying Media Quality in Digital Audio - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/amplifying-media-quality-in-digital-audio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amplifying Media Quality in Digital Audio\" \/>\n<meta property=\"og:description\" content=\"Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers&#039; listening habits, it&#039;s time to face the music \u2013 audio is evolving, and the advertising industry is following suit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/amplifying-media-quality-in-digital-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T12:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T22:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/06\/Amplifying-Media-Quality-in-Audio-860x860-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/amplifying-media-quality-in-digital-audio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/amplifying-media-quality-in-digital-audio\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Amplifying Media Quality in Digital Audio\",\"datePublished\":\"2022-06-16T12:01:00+00:00\",\"dateModified\":\"2023-08-08T22:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/amplifying-media-quality-in-digital-audio\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/amplifying-media-quality-in-digital-audio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Amplifying-Media-Quality-in-Audio-860x860-2.jpg\",\"articleSection\":[\"Ad Fraud\",\"Digital Audio\",\"Featured\",\"Open Web\",\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/amplifying-media-quality-in-digital-audio\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/amplifying-media-quality-in-digital-audio\\\/\",\"name\":\"Amplifying Media Quality in Digital Audio - 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