{"id":297603,"date":"2022-06-15T22:09:03","date_gmt":"2022-06-15T22:09:03","guid":{"rendered":"https:\/\/integralads.com\/insider\/spotify-and-ias-establish-brand-safety-podcast-advertisers\/"},"modified":"2023-08-09T13:12:50","modified_gmt":"2023-08-09T13:12:50","slug":"spotify-and-ias-establish-brand-safety-podcast-advertisers","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/spotify-and-ias-establish-brand-safety-podcast-advertisers\/","title":{"rendered":"Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. 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