{"id":297613,"date":"2022-07-28T14:29:31","date_gmt":"2022-07-28T14:29:31","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-anzu-bring-media-quality-to-in-game-advertising\/"},"modified":"2023-07-11T10:14:48","modified_gmt":"2023-07-11T10:14:48","slug":"ias-anzu-bring-media-quality-to-in-game-advertising","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-anzu-bring-media-quality-to-in-game-advertising\/","title":{"rendered":"IAS & Anzu bring media quality to in-game advertising"},"content":{"rendered":"\n

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion<\/a> worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked.<\/p>\n\n\n\n

But how can advertisers be sure that they’re reaching this growing gaming audience and<\/em> serving quality ads to gamers?<\/p>\n\n\n\n

In an effort to ensure media quality throughout the entire digital ecosystem, IAS is partnering with Anzu<\/a>, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.<\/p>\n\n\n\n

This partnership will provide advertisers with:<\/strong>

– Comprehensive coverage monitoring for invalid traffic (IVT) and viewability
– Global measurement for a holistic view of in-game media buys
– Daily reporting and insights in IAS Signal<\/p>\n\n\n\n

Deliver quality ads and evaluate your in-game media effectiveness with confidence\u2014 today. Download the one sheet now to get started and read the press release here.<\/p>\n","protected":false},"excerpt":{"rendered":"

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion…<\/p>\n","protected":false},"author":22,"featured_media":297615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-297613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-apac"],"acf":[],"yoast_head":"\nIAS & Anzu bring media quality to in-game advertising - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-anzu-bring-media-quality-to-in-game-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS & Anzu bring media quality to in-game advertising\" \/>\n<meta property=\"og:description\" content=\"Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-anzu-bring-media-quality-to-in-game-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T14:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T10:14:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS-Anzu_840x840-Logo-Lockup_-Tile-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3501\" \/>\n\t<meta property=\"og:image:height\" content=\"3501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-anzu-bring-media-quality-to-in-game-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-anzu-bring-media-quality-to-in-game-advertising\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS & Anzu bring media quality to in-game advertising\",\"datePublished\":\"2022-07-28T14:29:31+00:00\",\"dateModified\":\"2023-07-11T10:14:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-anzu-bring-media-quality-to-in-game-advertising\\\/\"},\"wordCount\":189,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-anzu-bring-media-quality-to-in-game-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/IAS-Anzu_840x840-Logo-Lockup_-Tile-Image.png\",\"articleSection\":[\"Open Web\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-anzu-bring-media-quality-to-in-game-advertising\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-anzu-bring-media-quality-to-in-game-advertising\\\/\",\"name\":\"IAS & Anzu bring media quality to in-game advertising - 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