{"id":297643,"date":"2022-09-29T14:09:37","date_gmt":"2022-09-29T14:09:37","guid":{"rendered":"https:\/\/integralads.com\/insider\/holiday-shopping-consumer-research-2022\/"},"modified":"2023-08-08T22:58:42","modified_gmt":"2023-08-08T22:58:42","slug":"holiday-shopping-consumer-research-2022","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/holiday-shopping-consumer-research-2022\/","title":{"rendered":"How Digital Advertising and Contextual Relevance Influence Festive Shopping in India"},"content":{"rendered":"<p><strong>Unwrapping Contextual Adjacencies this Festive Season<\/strong><\/p>\n<p>As consumers turn to the nearest screen to do their festive shopping, advertisements certainly play a part in helping them research products and find the best deals. But marketers should be aware that festive shoppers have their preferences when it comes to the ads they see as they browse the web.<\/p>\n<p>So, how can marketers optimise festive ad campaigns to influence consumer purchase decisions?<\/p>\n<p>In this study, <strong>IAS asked consumers in India<\/strong> about their perception of digital advertising during the festive season. Additionally, this research highlights how contextual relevance plays a role in the way consumers shop leading up to the festivities.<\/p>\n<p>Here\u2019s a sneak peek at what we found:<\/p>\n<ul>\n<li><strong>97%<\/strong> of consumers consider online advertising <strong>helpful<\/strong> in finding products and promotions<\/li>\n<li><strong>85%<\/strong> of consumers will do most or all of their holiday shopping <strong>online<\/strong><\/li>\n<li><strong>96%<\/strong> of consumers will <strong>maintain or increase<\/strong> their shopping budget this year<\/li>\n<\/ul>\n<p>Download our latest research, <strong>Festive Buying Goes Digital in India<\/strong>, to understand how context can help you reach your ideal consumers this holiday season \u2014 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads they see as they shop. So how can marketers optimize holiday ad campaigns to influence consumer purchase decisions?<\/p>\n","protected":false},"author":22,"featured_media":305336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,210,215,211,219],"tags":[],"class_list":["post-297643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-ctv-video-apac","category-featured-apac","category-mobile-in-app-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Digital Advertising and Contextual Relevance Influence Festive Shopping in India - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/holiday-shopping-consumer-research-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Digital Advertising and Contextual Relevance Influence Festive Shopping in India\" \/>\n<meta property=\"og:description\" content=\"As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads they see as they shop. So how can marketers optimize holiday ad campaigns to influence consumer purchase decisions?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/holiday-shopping-consumer-research-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T14:09:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T22:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/03\/US-Retail-Media-Networks-Insider.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/holiday-shopping-consumer-research-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/holiday-shopping-consumer-research-2022\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"How Digital Advertising and Contextual Relevance Influence Festive Shopping in India\",\"datePublished\":\"2022-09-29T14:09:37+00:00\",\"dateModified\":\"2023-08-08T22:58:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/holiday-shopping-consumer-research-2022\\\/\"},\"wordCount\":188,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/holiday-shopping-consumer-research-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/US-Retail-Media-Networks-Insider.webp\",\"articleSection\":[\"Contextual Targeting\",\"CTV and Video\",\"Featured\",\"Mobile &amp; In-App\",\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/holiday-shopping-consumer-research-2022\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/holiday-shopping-consumer-research-2022\\\/\",\"name\":\"How Digital Advertising and Contextual Relevance Influence Festive Shopping in India - 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