{"id":297675,"date":"2022-10-19T02:26:00","date_gmt":"2022-10-19T02:26:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-x-mediacom-the-executive-view\/"},"modified":"2025-01-31T06:49:03","modified_gmt":"2025-01-31T06:49:03","slug":"ias-x-mediacom-the-executive-view","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/","title":{"rendered":"IAS x MediaCom &#8211; Brand Safety Whitepaper"},"content":{"rendered":"\n<p>Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting.<\/p>\n\n\n\n<p>While over 50% of consumers buy or advocate for brands based on their beliefs or values, less than 5% of media spends by Brands in Asia have Brand Safety or Verification controls in place.<\/p>\n\n\n\n<p>But why build a brand just to tear it down online?<\/p>\n\n\n\n<p>Determining risk tolerance, is critical in the pursuit of audience reach and relevance. Ultimately, paying more for one impression may leave a lasting impression on consumers.<\/p>\n\n\n\n<p><strong>To help guide brands navigate this ever challenging topic of Brand Safety, Integral Ad Science partnered with MediaCom to produce a white paper entitled&nbsp;&#8216;Making the Right Impression &#8211; Building Safe Brands Online&#8217;<\/strong><\/p>\n\n\n\n<p>The white-paper highlights the issues faced by Brands in the current climate, areas where Brands need to evolve and best practices to ensure a safer advertising experience.<\/p>\n\n\n\n<p>You can download the white paper <strong><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/MediaCom_Whitepaper.pdf?utm_campaign=IAS-Insider&amp;utm_medium=insider&amp;utm_source=Mediacom&amp;utm_content=media-quality&amp;utm_term=apac-inisder-mediacom-pdf-click-check\">here<\/a><\/strong> and we also invite you to view our recent\u00a0<a href=\"http:\/\/go2.integralads.com\/NDY5LVZCSS02MDYAAAGIBmiydzR_xhMTQBNpH1Q8y5ewj881860BPgfjpRGMHjJLA6kau76SntxLj0a2TwRUUVroE9w=\" target=\"_blank\" rel=\"noreferrer noopener\">loop_live Webinar<\/a>\u00a0where members of the Integral Ad Science and MediaCom Team discuss the white-paper in full.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting. While&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,175,220],"tags":[],"class_list":["post-297675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-guides-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS x MediaCom - Brand Safety Whitepaper - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS x MediaCom - Brand Safety Whitepaper\" \/>\n<meta property=\"og:description\" content=\"Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting. While...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-19T02:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T06:49:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS x MediaCom &#8211; Brand Safety Whitepaper\",\"datePublished\":\"2022-10-19T02:26:00+00:00\",\"dateModified\":\"2025-01-31T06:49:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Guides\",\"Webinars &amp; Videos\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\",\"name\":\"IAS x MediaCom - Brand Safety Whitepaper - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg\",\"datePublished\":\"2022-10-19T02:26:00+00:00\",\"dateModified\":\"2025-01-31T06:49:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg\",\"width\":860,\"height\":860,\"caption\":\"CTV\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS x MediaCom &#8211; Brand Safety Whitepaper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS x MediaCom - Brand Safety Whitepaper - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/","og_locale":"en_US","og_type":"article","og_title":"IAS x MediaCom - Brand Safety Whitepaper","og_description":"Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting. While...","og_url":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/","og_site_name":"Integral Ad Science","article_published_time":"2022-10-19T02:26:00+00:00","article_modified_time":"2025-01-31T06:49:03+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS x MediaCom &#8211; Brand Safety Whitepaper","datePublished":"2022-10-19T02:26:00+00:00","dateModified":"2025-01-31T06:49:03+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/"},"wordCount":210,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg","articleSection":["Brand Safety &amp; Suitability","Guides","Webinars &amp; Videos"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/","url":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/","name":"IAS x MediaCom - Brand Safety Whitepaper - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg","datePublished":"2022-10-19T02:26:00+00:00","dateModified":"2025-01-31T06:49:03+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/CTV-Investment-860x860-1.jpg","width":860,"height":860,"caption":"CTV"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/ias-x-mediacom-the-executive-view\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"IAS x MediaCom &#8211; Brand Safety Whitepaper"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297675"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305342"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}