{"id":297677,"date":"2022-10-13T12:15:50","date_gmt":"2022-10-13T12:15:50","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-brings-media-quality-to-netflix\/"},"modified":"2023-08-08T17:36:26","modified_gmt":"2023-08-08T17:36:26","slug":"ias-brings-media-quality-to-netflix","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-brings-media-quality-to-netflix\/","title":{"rendered":"IAS brings media quality to Netflix"},"content":{"rendered":"\n<p><strong>Planning for Netflix&#8217;s ad-supported platform? Don&#8217;t forget media quality.<\/strong><\/p>\n\n\n\n<p>Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix\u2019s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix&#8217;s highly anticipated new platform, available in early 2023.<\/p>\n\n\n\n<p>Maximise engagement through insights and make every impression count on Netflix with IAS. With our upcoming solution, Netflix advertisers can access:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Independent, third-party Viewability and Invalid Traffic verification<\/li>\n\n\n\n<li>Reporting within IAS Signal with actionable insights to expand CTV inventory<\/li>\n\n\n\n<li>Consistent verification across media buys to understand and optimisNetflixe engagement<\/li>\n<\/ul>\n\n\n\n<p>Access Netflix&#8217;s valuable CTV inventory with confidence. Download the one sheet to learn how IAS can validate your media quality on Netflix in Q1 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning for Netflix&#8217;s ad-supported platform? Don&#8217;t forget media quality. Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix\u2019s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,210,215,175,227],"tags":[],"class_list":["post-297677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-ctv-video-apac","category-featured-apac","category-guides-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS brings media quality to Netflix - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-brings-media-quality-to-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS brings media quality to Netflix\" \/>\n<meta property=\"og:description\" content=\"Planning for Netflix&#8217;s ad-supported platform? 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