{"id":297681,"date":"2022-10-31T14:11:07","date_gmt":"2022-10-31T14:11:07","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-drives-outcomes-samsung\/"},"modified":"2023-08-08T17:20:06","modified_gmt":"2023-08-08T17:20:06","slug":"ias-drives-outcomes-samsung","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-drives-outcomes-samsung\/","title":{"rendered":"IAS drives business outcomes for Samsung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"297681\" class=\"elementor elementor-297681\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-61657349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"22082\" data-id=\"61657349\" data-element_type=\"section\" data-e-type=\"section\" id=\"box_sidebar-case_study\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53802bfa\" data-eae-slider=\"95834\" data-id=\"53802bfa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-43cfdc7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21464\" data-id=\"43cfdc7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-66ea6ed4\" data-eae-slider=\"31607\" data-id=\"66ea6ed4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4a50c2 elementor-widget elementor-widget-heading\" data-id=\"5c4a50c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><p style=\"font-family: Outfit;font-size: 18.004px;line-height: 26.1058px;letter-spacing: normal\"><span style=\"font-family: var(--ias-font) !important\"><b>The challenge:<\/b><\/span><span style=\"font-weight: bolder;font-family: var(--ias-font) !important\">&nbsp;<\/span>Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung\u2019s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung\u2019s digital ad campaigns must drive business outcomes, cost savings, and efficiency.<\/p><p style=\"font-family: Outfit;font-size: 18.004px;line-height: 26.1058px;letter-spacing: normal\"><span style=\"font-family: var(--ias-font) !important\"><b>The solution:<\/b><\/span>&nbsp;Mindshare partnered with IAS to identify cost savings and efficiency opportunities for Samsung. After running IAS\u2019s brand safety and ad fraud pre-bid segments, Mindshare and Samsung saw improvements in Samsung\u2019s traffic quality and an overall increase in&nbsp;<a href=\"https:\/\/integralads.com\/about-ias\/quality-impressions\/\" style=\"font-family: var(--ias-font) !important\">Quality Impressions\u2122<\/a>. Pre-bid segments helped reduce invalid traffic, resulting in delivering more impressions to real humans and targeting safer content.<\/p><p style=\"font-family: Outfit;font-size: 18.004px;line-height: 26.1058px;letter-spacing: normal\"><span style=\"font-family: var(--ias-font) !important\"><b>The results:<\/b><\/span><\/p><ul style=\"font-family: Outfit;font-size: 18.004px;letter-spacing: normal\"><li style=\"font-family: var(--ias-font) !important\"><span style=\"font-family: var(--ias-font) !important\"><b>50%<\/b><\/span>&nbsp;improvement in traffic quality<\/li><li style=\"font-family: var(--ias-font) !important\"><span style=\"font-family: var(--ias-font) !important\"><b>34%<\/b><\/span>&nbsp;improvement in invalid traffic rate<\/li><li style=\"font-family: var(--ias-font) !important\"><span style=\"font-family: var(--ias-font) !important\"><b>23%<\/b><\/span>&nbsp;increase in Quality Impressions\u2122<\/li><\/ul><span style=\"font-family: Outfit;font-size: 18.004px;letter-spacing: normal\">Stay performance-focused with better media quality. Download the case study to find out how.<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The challenge:&nbsp;Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung\u2019s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung\u2019s digital ad campaigns must drive business outcomes, cost savings, and&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,172,215],"tags":[60],"class_list":["post-297681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac","category-efficiency-optimisation","category-featured-apac","tag-media-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS drives business outcomes for Samsung - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-drives-outcomes-samsung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS drives business outcomes for Samsung\" \/>\n<meta property=\"og:description\" content=\"The challenge:&nbsp;Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung\u2019s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung\u2019s digital ad campaigns must drive business outcomes, cost savings, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-drives-outcomes-samsung\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T14:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T17:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/10\/Samsung-860x860-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-drives-outcomes-samsung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-drives-outcomes-samsung\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS drives business outcomes for Samsung\",\"datePublished\":\"2022-10-31T14:11:07+00:00\",\"dateModified\":\"2023-08-08T17:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-drives-outcomes-samsung\\\/\"},\"wordCount\":146,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-drives-outcomes-samsung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Samsung-860x860-1-1.jpg\",\"keywords\":[\"Media Quality\"],\"articleSection\":[\"Case Studies\",\"Efficiency &amp; 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