{"id":297734,"date":"2022-11-14T03:58:49","date_gmt":"2022-11-14T03:58:49","guid":{"rendered":"https:\/\/integralads.com\/insider\/research-sustainability-advertising\/"},"modified":"2023-09-05T14:40:42","modified_gmt":"2023-09-05T14:40:42","slug":"research-sustainability-advertising","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/research-sustainability-advertising\/","title":{"rendered":"Research: Sustainability &#038; Advertising"},"content":{"rendered":"\n<p>Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change, primarily with more frequent and extreme natural disaster events which is a steady increase in concern and up from 56% in 2011.<\/p>\n\n\n\n<p>However, misinformation surrounding climate change is ripe, and consumers are demanding more from advertisers and publishers.<\/p>\n\n\n\n<p>IAS ran an online survey among Australian consumers to gauge their perception on the importance of environmental causes and brand responsibility. This research reveals how consumers&#8217; thoughts on sustainable practices impact purchase behaviour and their expectations for brands that support these causes.<\/p>\n\n\n\n<p><strong>Top highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>92%<\/strong>&nbsp;of AU consumers plan to do more to support environmental causes<\/li>\n\n\n\n<li><strong>90%<\/strong>&nbsp;of AU consumers believe that brands should play a role in advocating for environmental causes<\/li>\n\n\n\n<li><strong>70%<\/strong>&nbsp;of AU consumers are more likely to have a favourable view of brands that advocate for environmental causes<\/li>\n<\/ul>\n\n\n\n<p>To download the full report, simply fill out your details in our form.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,175,219,194],"tags":[],"class_list":["post-297734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-guides-apac","category-research-apac","category-trends-reports-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Research: Sustainability &amp; Advertising - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/research-sustainability-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research: Sustainability &amp; Advertising\" \/>\n<meta property=\"og:description\" content=\"Consumer awareness of the climate crisis is reaching new peaks. 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