
{"id":297738,"date":"2022-11-14T04:38:41","date_gmt":"2022-11-14T04:38:41","guid":{"rendered":"https:\/\/integralads.com\/insider\/retail-webinar-maximising-your-media-ad-spends\/"},"modified":"2023-09-05T14:40:09","modified_gmt":"2023-09-05T14:40:09","slug":"retail-webinar-maximising-your-media-ad-spends","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/retail-webinar-maximising-your-media-ad-spends\/","title":{"rendered":"Retail Webinar: Maximising Your Media Ad Spends"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A must watch On-Demand Webinar for Retail industry.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James Perry of Woolies X and Laura Kleiman of Crimtan, that explored how to drive the best results and increase new customers, convert existing ones and grow customer lifetime value with a lifecycle marketing approach through the following key topics:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Media quality and how it is a critically important consideration for all retailers<br>\u2022 Learning how to buy digital media efficiently and reach quality targeted consumers<br>\u2022 Learning what are the key factors when selecting your programmatic partner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can watch this webinar on the NORA website <a href=\"https:\/\/www.nora.org.au\/videos\/digital-growth-hacks-series-maximising-your-media-ad-spends\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A must watch On-Demand Webinar for Retail industry. Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,212,220],"tags":[],"class_list":["post-297738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-programmatic-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail Webinar: Maximising Your Media Ad Spends - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/retail-webinar-maximising-your-media-ad-spends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Webinar: Maximising Your Media Ad Spends\" \/>\n<meta property=\"og:description\" content=\"A must watch On-Demand Webinar for Retail industry. 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