{"id":298623,"date":"2023-05-03T13:48:00","date_gmt":"2023-05-03T13:48:00","guid":{"rendered":"https:\/\/integralads.com\/?p=298623"},"modified":"2023-07-20T16:34:03","modified_gmt":"2023-07-20T16:34:03","slug":"brand-safety-and-suitability-measurement-for-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/brand-safety-and-suitability-measurement-for-youtube\/","title":{"rendered":"Brand Safety and Suitability Measurement for YouTube"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-enhanced-measurement-for-maximum-impact\"><strong>Enhanced measurement for maximum impact<\/strong><\/h2>\n\n\n\n<p>Video content is rapidly increasing, blurring the lines between what is and isn&#8217;t suitable for your brand. Gain control of your brand message amid the content boom with IAS&#8217;s industry-leading brand safety and suitability measurement for <strong>YouTube<\/strong>. <br><br>IAS&#8217;s global solution gives marketers granular classification at scale, thanks to cutting-edge, machine learning technology. What&#8217;s more, IAS is certified in the <strong>YouTube Measurement Program<\/strong>, making us a trusted partner to drive your marketing performance on <strong>YouTube<\/strong>. <br><br><strong>With IAS&#8217;s brand safety and suitability measurement on YouTube, you get: <br><\/strong>&#8211; Deeper Insights with machine learning-powered details about video content, providing you best-in-class brand safety and suitability scoring <br>&#8211; Industry Alignment with scoring classification consistent with the GARM Brand Safety and Suitability framework <br>&#8211; Granular Classification at Scale with daily reporting across the GARM categories and four risk levels, allowing advertisers to stay informed and take action. <br><br>Maximise your campaign impact on YouTube with sophisticated brand safety and suitability measurement. <strong>Download the one sheet now to get started.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn&#8217;t suitable for your brand. Gain control of your brand message amid the content boom with IAS&#8217;s industry-leading brand safety and suitability measurement&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,210,215,218],"tags":[],"class_list":["post-298623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-ctv-video-apac","category-featured-apac","category-insights-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Safety and Suitability Measurement for YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/brand-safety-and-suitability-measurement-for-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Safety and Suitability Measurement for YouTube\" \/>\n<meta property=\"og:description\" content=\"Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn&#8217;t suitable for your brand. 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