{"id":298631,"date":"2023-05-19T13:57:00","date_gmt":"2023-05-19T13:57:00","guid":{"rendered":"https:\/\/integralads.com\/?p=298631"},"modified":"2023-08-08T16:42:06","modified_gmt":"2023-08-08T16:42:06","slug":"ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\/","title":{"rendered":"IAS earns industry\u2019s first MRC accreditation for CTV Viewable Impressions"},"content":{"rendered":"\n

IAS has received the industry\u2019s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics \u2013 including general invalid traffic detection \u2013 in CTV environments (applicable to certified traffic only). IAS is the only company to date to have earned MRC accreditation for viewability in CTV. IAS also received MRC accreditation for CTV-rendered impressions.<\/p>\n\n\n\n

This latest accreditation achievement is further demonstration of our commitment to bringing even greater transparency and quality to all aspects of the digital measurement landscape.<\/p>\n\n\n\n

Read the press release<\/a> or reach out to your IAS representative to learn more about what IAS\u2019s industry-first accreditation means for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

IAS has received the industry\u2019s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics \u2013 including general invalid traffic detection \u2013 in…<\/p>\n","protected":false},"author":22,"featured_media":305306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,215,218],"tags":[],"class_list":["post-298631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac","category-featured-apac","category-insights-apac"],"acf":[],"yoast_head":"\nIAS earns industry\u2019s first MRC accreditation for CTV Viewable Impressions - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS earns industry\u2019s first MRC accreditation for CTV Viewable Impressions\" \/>\n<meta property=\"og:description\" content=\"IAS has received the industry\u2019s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics \u2013 including general invalid traffic detection \u2013 in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T13:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T16:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/CTV-MRC-Accreditation-860x860-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS earns industry\u2019s first MRC accreditation for CTV Viewable Impressions\",\"datePublished\":\"2023-05-19T13:57:00+00:00\",\"dateModified\":\"2023-08-08T16:42:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\\\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/CTV-MRC-Accreditation-860x860-1-1.jpg\",\"articleSection\":[\"CTV and Video\",\"Featured\",\"Insights m\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-industrys-first-mrc-accreditation-for-ctv-viewable-impressions\\\/\",\"name\":\"IAS earns industry\u2019s first MRC accreditation for CTV Viewable Impressions - 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