{"id":302189,"date":"2023-07-14T12:00:00","date_gmt":"2023-07-14T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/total-media-quality-available-google-video-partners\/"},"modified":"2026-04-27T12:50:37","modified_gmt":"2026-04-27T12:50:37","slug":"total-media-quality-available-google-video-partners","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/total-media-quality-available-google-video-partners\/","title":{"rendered":"IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"302189\" class=\"elementor elementor-302189 elementor-298555\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fcca281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12916\" data-id=\"fcca281\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c96c301\" data-eae-slider=\"78233\" data-id=\"c96c301\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d472071 elementor-widget elementor-widget-heading\" data-id=\"d472071\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make data-driven decisions on Google Video Partners with IAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-877465d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"77268\" data-id=\"877465d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0085f\" data-eae-slider=\"14175\" data-id=\"5c0085f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a2a5f6 elementor-widget elementor-widget-text-editor\" data-id=\"9a2a5f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The internet has grown into an endless stream of content, making it increasingly difficult for marketers to discern which apps and publishers are suitable for their brand.<\/p><p>That&#8217;s why IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP). Google Video Partners include publisher websites and mobile apps where marketers can show their ads to viewers beyond YouTube, ensuring that their ads are shown on legitimate, safe publishers. IAS&#8217;s Total Media Quality measurement, in tandem with GVP&#8217;s extensive audience reach, empowers marketers to share video ads with confidence. Now, IAS Total Media Quality for Google Video Partners includes granular insights into Brand Safety and Suitability in addition to our already available Viewability and IVT measurement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ad74e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63321\" data-id=\"5ad74e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-545a009\" data-eae-slider=\"83029\" data-id=\"545a009\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efecdf1 elementor-widget elementor-widget-text-editor\" data-id=\"efecdf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>With IAS&#8217;s measurement for Google Video Partners, you get:<\/strong><\/p><ul><li>Transparency into campaign performance with trusted, third-party measurement<\/li><li>Clear app- and URL-level insights with industry-aligned reporting using the Global Alliance for Responsible Media (GARM) Framework<\/li><li>Global coverage for a holistic view of your GVP campaigns with daily reporting available within the IAS Signal UI<\/li><\/ul><p>Monitor video ad performance to stay informed and make data-driven decisions on Google Video Partners with IAS. <strong>Download the one sheet<\/strong> to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP&#8217;s extensive audience reach. <\/p>\n","protected":false},"author":35,"featured_media":300649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,303,304,305,306],"tags":[],"class_list":["post-302189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-featured-apac-2","category-insights-apac-2","category-our-partners-apac","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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