{"id":302191,"date":"2023-07-11T12:01:00","date_gmt":"2023-07-11T12:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-anzu-first-to-market-in-game-measurement\/"},"modified":"2023-07-27T16:04:12","modified_gmt":"2023-07-27T16:04:12","slug":"ias-anzu-first-to-market-in-game-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-anzu-first-to-market-in-game-measurement\/","title":{"rendered":"IAS &#038; Anzu launch first-to-market in-game measurement solution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"302191\" class=\"elementor elementor-302191 elementor-298140\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6e36334b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"84778\" data-id=\"6e36334b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78242b30\" data-eae-slider=\"35827\" data-id=\"78242b30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-835e8b9 elementor-widget elementor-widget-heading\" data-id=\"835e8b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monitor your 3D intrinsic in-game buys with Viewability and Invalid Traffic measurement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b6d93d elementor-widget elementor-widget-text-editor\" data-id=\"35b6d93d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that 56% of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/converting-gamers-to-consumers-research\/\">gamers<\/a><\/span> say they spend more than eight hours per week playing video games? Not only is the gaming audience growing \u2014 they&#8217;re also highly engaged. With such a captivated audience, in-game advertising opportunities are more plentiful than ever before \u2014 and the need to monitor media transparency has never been more important.<\/p><p>IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments. Through this solution, advertisers can access best-in-class third party measurement to gain transparency and verify that their <a href=\"https:\/\/integralads.com\/insider\/in-game-media-quality-measurement-anzu\/\">Anzu<\/a> in-game advertisements reach real people.<\/p><p><strong>Here&#8217;s what you get:<\/strong><\/p><ul><li>Innovative, global 2D and intrinsic 3D in-game measurement coverage for a holistic view of your media buys<\/li><li>Comprehensive coverage for display and video ad formats across all campaign types and environments including mobile, PC, and console<\/li><li>Trusted, third-party daily reporting with key metrics including viewability, time-in-view, percent completed, invalid traffic rate, and more<\/li><\/ul><p>Make data-driven marketing decisions with 3D intrinsic in-game media quality measurement. Download the one sheet now to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.<\/p>\n","protected":false},"author":35,"featured_media":298532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,303,304,305,306],"tags":[],"class_list":["post-302191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-featured-apac-2","category-insights-apac-2","category-our-partners-apac","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS &amp; 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