{"id":302192,"date":"2023-07-11T06:13:31","date_gmt":"2023-07-11T06:13:31","guid":{"rendered":"https:\/\/integralads.com\/insider\/mastercard-case-study-improving-brand-safety-and-suitability-with-ias-programmatic-optimisation\/"},"modified":"2026-04-27T12:51:51","modified_gmt":"2026-04-27T12:51:51","slug":"mastercard-case-study-improving-brand-safety-and-suitability-with-ias-programmatic-optimisation","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/mastercard-case-study-improving-brand-safety-and-suitability-with-ias-programmatic-optimisation\/","title":{"rendered":"Mastercard Case Study: Improving brand safety and suitability with IAS programmatic optimisation"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The Challenge<\/strong>

As a leader in the payment processing industry, Mastercard values speed, performance, and efficiency. Mastercard has a new brand safety target benchmark of 98% that is enforced globally.
Mastercard aimed to achieve higher brand safety performance, bring down fail rates and ensure the highest media quality standards across their programmatic campaigns quarter after quarter.<\/p>\n\n\n\n

In addition, Mastercard desired to receive real time signals of their performance to help them efficiently optimise their campaigns before bids are placed on possible unsuitable environments. Mastercard needed a trusted global pre- and post-bid verification partner who can help execute an increase brand safety pass rate, reduce block rate\/fail rates and reduce invalid traffic.<\/p>\n\n\n\n

The Solution<\/strong>

<\/strong>Mastercard partnered with IAS to identify the value and efficiency opportunities in utilising our pre-bid solution. <\/p>\n\n\n\n

Download<\/strong>

<\/strong>Download<\/a> the Mastercard Pre- and Post-Bid Solution Case Study today and find out how IAS can help in achieving your campaign results. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Challenge As a leader in the payment processing industry, Mastercard values speed, performance, and efficiency. Mastercard has a new brand safety target benchmark of 98% that is enforced globally. Mastercard aimed to achieve higher brand safety performance, bring down…<\/p>\n","protected":false},"author":10,"featured_media":300621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-302192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac"],"acf":[],"yoast_head":"\nMastercard Case Study: Improving brand safety and suitability with IAS programmatic optimisation - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/mastercard-case-study-improving-brand-safety-and-suitability-with-ias-programmatic-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard Case Study: Improving brand safety and suitability with IAS programmatic optimisation\" \/>\n<meta property=\"og:description\" content=\"The Challenge As a leader in the payment processing industry, Mastercard values speed, performance, and efficiency. 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