{"id":302205,"date":"2023-06-20T07:00:00","date_gmt":"2023-06-20T07:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/viewability-invalid-traffic-verification-facebook-instagram\/"},"modified":"2023-07-27T11:11:27","modified_gmt":"2023-07-27T11:11:27","slug":"viewability-invalid-traffic-verification-facebook-instagram","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/viewability-invalid-traffic-verification-facebook-instagram\/","title":{"rendered":"Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"302205\" class=\"elementor elementor-302205 elementor-291769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-073d75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87531\" data-id=\"073d75f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8166970\" data-eae-slider=\"34125\" data-id=\"8166970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0415954 elementor-widget elementor-widget-heading\" data-id=\"0415954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get enhanced transparency into your media buys on Meta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30aebc8 elementor-widget elementor-widget-text-editor\" data-id=\"30aebc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand your mark on the internet&#8217;s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on our newest coverage \u2014 Facebook and Instagram Reels.<\/p><p>With industry-leading Viewability and IVT reporting, you get:<\/p><ul><li>MRC-accredited, visual third-party measurement and reporting on Facebook and Instagram<\/li><li>Insights down to the creative level to drive performance and validate your campaigns<\/li><li>Consistent measurement across global media buys to understand performance<\/li><\/ul><p>Meta platforms supporting IAS&#8217;s Viewability and IVT measurement include:<\/p><ul><li>NEW Facebook &amp; Instagram Reels<\/li><li>Facebook &amp; Instagram Feeds Facebook &amp; Instagram In-Stream<\/li><li>Facebook &amp; Instagram Stories<\/li><li>Facebook Watch<\/li><li>Facebook Audience Network, plus more<\/li><\/ul><p>Know that your campaigns are engaging real users and driving outcomes with IAS&#8217;s easy-to-use visual and creative-level reporting. <strong>Download the one sheet now to get started.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Get enhanced transparency into your media buys on Meta Understand your mark on the internet&#8217;s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on&#8230;<\/p>\n","protected":false},"author":35,"featured_media":299797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,303,304,312,306],"tags":[],"class_list":["post-302205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-featured-apac-2","category-insights-apac-2","category-proprietary-platforms-apac-2","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Understand your mark on the internet&#039;s most influential platforms. 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