{"id":302206,"date":"2023-06-08T16:56:15","date_gmt":"2023-06-08T16:56:15","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/"},"modified":"2023-07-27T11:10:41","modified_gmt":"2023-07-27T11:10:41","slug":"ias-roku-launch-invalid-traffic-protection-ctv","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/","title":{"rendered":"IAS and Roku launch best-in-class invalid traffic protection for CTV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"302206\" class=\"elementor elementor-302206 elementor-292995\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bbf325c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68010\" data-id=\"bbf325c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abae5d6\" data-eae-slider=\"28292\" data-id=\"abae5d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9f82fc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"40085\" data-id=\"9f82fc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba785fa\" data-eae-slider=\"97890\" data-id=\"ba785fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1264942 elementor-widget elementor-widget-text-editor\" data-id=\"1264942\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers \u2013 and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching\u00a0<a href=\"https:\/\/integralads.com\/insider\/the-future-of-ctv-investment\/\">$26 billion<\/a>\u00a0by the end of this year and nearly $44 billion by 2026.<\/p><p>But there\u2019s a harsh truth that comes with the rise of any format. As CTV dominates, fraud will follow. Marketers are on the lookout for increased media quality risks from the fragmented nature of CTV, and they\u2019re right to do so \u2013 device spoofing and other fraud tactics are real risks as bad actors make their way to the format.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78456c6 elementor-widget elementor-widget-heading\" data-id=\"78456c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IAS and Roku defend ad spend\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bfaa9 elementor-widget elementor-widget-text-editor\" data-id=\"23bfaa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That\u2019s why, starting today, IAS pre-bid fraud segments are available for marketers on Roku\u2019s ad platform, OneView. Plus, IAS is now offering support for Roku\u2019s Advertising Watermark \u2013 available only on authentic Roku devices.<\/p><p>Together, IAS and Roku are solidifying their vigorous efforts to stop fraud before it starts. With granular post-bid measurement and pre-bid optimization filters available on OneView, marketers can better understand their investments and ensure they bid only on valid inventory across Roku devices.<\/p><p>Roku\u2019s innovative Advertising Watermark product fights device spoofing, deters bad actors, and validates the authenticity of ads that originate on the Roku platform. IAS is proud to support this effort, helping to give marketers the confidence and reassurance that their ads run exactly as they should on real Roku devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db41a60 elementor-widget elementor-widget-heading\" data-id=\"db41a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The critical impact of third party reporting on CTV\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3606ae elementor-widget elementor-widget-text-editor\" data-id=\"f3606ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Third party protection is the most reliable way to defeat fraudsters and advertise with confidence on CTV. IAS and Roku give marketers independent protection with end-to-end invalid traffic coverage of ads purchased through OneView. This protection goes beyond just TV screens, providing coverage anywhere consumers stream \u2013 including mobile and desktop \u2013 so marketers can easily apply IAS\u2019s IVT protection to entire campaigns on OneView.<\/p><p>Plus, IAS\u2019s campaign optimization capabilities seamlessly match post-bid measurement and pre-bid filtering for improved ad effectiveness and coverage from every stage of every CTV campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19802f4 elementor-widget elementor-widget-heading\" data-id=\"19802f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beat bad actors and reach real users\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308ef38 elementor-widget elementor-widget-text-editor\" data-id=\"308ef38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ad-supported CTV inventory is expanding at breakneck speed, and two-thirds of CTV buyers\u00a0<a href=\"https:\/\/integralads.com\/insider\/the-future-of-ctv-investment\/\">agree<\/a>\u00a0that fraud will grow in tandem.\u00a0<\/p><p>Marketers have the power to beat bad actors on CTV. Starting today, digital marketers can now use the industry\u2019s most actionable data to advertise with confidence that their ads are reaching real users on real Roku streaming devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers \u2013 and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching&nbsp;$26 billion&nbsp;by the end of&#8230;<\/p>\n","protected":false},"author":35,"featured_media":299658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,311,303,304],"tags":[],"class_list":["post-302206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-ctv-video-apac-2","category-featured-apac-2","category-insights-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS and Roku launch best-in-class invalid traffic protection for CTV - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS and Roku launch best-in-class invalid traffic protection for CTV\" \/>\n<meta property=\"og:description\" content=\"Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers \u2013 and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching&nbsp;$26 billion&nbsp;by the end of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-08T16:56:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T11:10:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Untitled-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelly Kauffmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Kauffmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/\"},\"author\":{\"name\":\"Kelly Kauffmann\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/0e3d3ed2b83d66f42e34e65fb483fe2f\"},\"headline\":\"IAS and Roku launch best-in-class invalid traffic protection for CTV\",\"datePublished\":\"2023-06-08T16:56:15+00:00\",\"dateModified\":\"2023-07-27T11:10:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-roku-launch-invalid-traffic-protection-ctv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Untitled-design.jpg\",\"articleSection\":[\"Ad Fraud\",\"CTV &amp; 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