{"id":302396,"date":"2023-05-01T00:59:00","date_gmt":"2023-05-01T00:59:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-lumen-boost-attention-major-sports-retailer\/"},"modified":"2023-07-31T10:04:33","modified_gmt":"2023-07-31T10:04:33","slug":"ias-lumen-boost-attention-major-sports-retailer","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/","title":{"rendered":"IAS and Lumen boost attention for a major sports retailer"},"content":{"rendered":"<h3>The retailer experienced elevated attention during a global sporting event campaign<\/h3>\n<p>IAS and <a href=\"https:\/\/lumen-research.com\/\">Lumen Research<\/a> partnered with a major sports retailer to measure consumer attention for the retailer\u2019s campaign that ran during a global sporting event.&nbsp;<\/p>\n<p>In this study, we measured the attention each ad received by combining IAS\u2019s viewability data with Lumen\u2019s focus data to understand the impact of media quality and attention while also driving results for the advertiser.<\/p>\n<p><b>The Results:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>64x:<\/b> In-view ads resulted in 64x higher attention compared to ads that were not in-view<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>15s:<\/b> Ads with time-in-view rates longer than 15 seconds experienced the highest attention<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2.5x:<\/b> Contextually related sampled URLs generated 2.5 times higher attention for the advertised brand compared to other content categories<\/li>\n<\/ul>\n<p>The outcome is clear: Media quality is a key driver of attention \u2014 and attention leads to <a href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\">results<\/a>.&nbsp;<\/p>\n<p><b>Want to see what media quality and attention can do for your brand? Download the case study now.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer\u2019s campaign that ran during a global sporting event.&nbsp; In this study, we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":299598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308,326,306],"tags":[327,328],"class_list":["post-302396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2","category-contextual-targeting-apac-2","category-viewability-apac-2","tag-attention-apac","tag-eyetracking-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS and Lumen boost attention for a major sports retailer - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS and Lumen boost attention for a major sports retailer\" \/>\n<meta property=\"og:description\" content=\"The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer\u2019s campaign that ran during a global sporting event.&nbsp; In this study, we...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T00:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T10:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Lumen-Attention-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS and Lumen boost attention for a major sports retailer\",\"datePublished\":\"2023-05-01T00:59:00+00:00\",\"dateModified\":\"2023-07-31T10:04:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Lumen-Attention-860x860-1.jpg\",\"keywords\":[\"Attention\",\"Eyetracking\"],\"articleSection\":[\"Case Studies\",\"Contextual Targeting\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/ias-lumen-boost-attention-major-sports-retailer\/\",\"name\":\"IAS and Lumen boost attention for a major sports retailer - 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