{"id":315510,"date":"2023-09-11T14:26:25","date_gmt":"2023-09-11T14:26:25","guid":{"rendered":"https:\/\/integralads.com\/?p=315510"},"modified":"2023-09-14T09:57:12","modified_gmt":"2023-09-14T09:57:12","slug":"research-brand-safety-in-thailand-a-consumer-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/","title":{"rendered":"RESEARCH: Brand Safety in Thailand. A Consumer Report"},"content":{"rendered":"\n<p>Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to their brand. <\/p>\n\n\n\n<p>The objective of this study is to uncover what Thai consumers regard as brand safe\/unsafe content and also to understand the impact the ad environment has on their perceptions of brands and their advertising.<\/p>\n\n\n\n<p><strong>The report looks at three specific areas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appropriate and inappropriate content<\/li>\n\n\n\n<li>Perceptions of Brands and Advertising<\/li>\n\n\n\n<li>Safety in Journalism and News<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Takeaways include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85% of Thai consumers say that it is important to them that the content surrounding online ads is appropriate<\/li>\n\n\n\n<li>71% of Thai consumers say that brands are responsible for the content surrounding their ads<\/li>\n\n\n\n<li>83% of Thai consumers say it is important to them that ad funding supports responsible journalism<\/li>\n<\/ul>\n\n\n\n<p><strong>Download the full research report here today<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to&#8230;<\/p>\n","protected":false},"author":59,"featured_media":315842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,223,41,219,40,37],"tags":[236],"class_list":["post-315510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability","category-brand-safety-suitability-apac","category-research","category-research-apac","category-resources","category-topics","tag-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RESEARCH: Brand Safety in Thailand. A Consumer Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESEARCH: Brand Safety in Thailand. A Consumer Report\" \/>\n<meta property=\"og:description\" content=\"Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T14:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T09:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"RESEARCH: Brand Safety in Thailand. A Consumer Report\",\"datePublished\":\"2023-09-11T14:26:25+00:00\",\"dateModified\":\"2023-09-14T09:57:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\"},\"wordCount\":165,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png\",\"keywords\":[\"Research\"],\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Brand Safety &amp; Suitability\",\"Research\",\"Research\",\"Resources\",\"Topics\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\",\"name\":\"RESEARCH: Brand Safety in Thailand. A Consumer Report - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png\",\"datePublished\":\"2023-09-11T14:26:25+00:00\",\"dateModified\":\"2023-09-14T09:57:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png\",\"width\":860,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RESEARCH: Brand Safety in Thailand. A Consumer Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\/\/integralads.com\/apac\/insider\/author\/ias-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RESEARCH: Brand Safety in Thailand. A Consumer Report - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/","og_locale":"en_US","og_type":"article","og_title":"RESEARCH: Brand Safety in Thailand. A Consumer Report","og_description":"Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to...","og_url":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/","og_site_name":"Integral Ad Science","article_published_time":"2023-09-11T14:26:25+00:00","article_modified_time":"2023-09-14T09:57:12+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"RESEARCH: Brand Safety in Thailand. A Consumer Report","datePublished":"2023-09-11T14:26:25+00:00","dateModified":"2023-09-14T09:57:12+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/"},"wordCount":165,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png","keywords":["Research"],"articleSection":["Brand Safety &amp; Suitability","Brand Safety &amp; Suitability","Research","Research","Resources","Topics"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/","url":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/","name":"RESEARCH: Brand Safety in Thailand. A Consumer Report - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png","datePublished":"2023-09-11T14:26:25+00:00","dateModified":"2023-09-14T09:57:12+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/TH-Brand-Safety-Insider.png","width":860,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-thailand-a-consumer-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"RESEARCH: Brand Safety in Thailand. A Consumer Report"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/apac\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/315510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=315510"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/315510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/315842"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=315510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=315510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=315510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}