{"id":318609,"date":"2023-09-20T09:58:29","date_gmt":"2023-09-20T09:58:29","guid":{"rendered":"https:\/\/integralads.com\/?p=318609"},"modified":"2023-09-21T04:55:40","modified_gmt":"2023-09-21T04:55:40","slug":"research-brand-safety-in-india-a-consumer-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-india-a-consumer-report\/","title":{"rendered":"RESEARCH: Brand Safety in India &#8211; A Consumer Report"},"content":{"rendered":"\n<p>Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to their brand.<\/p>\n\n\n\n<p>The objective of this study is to uncover what Indian consumers regard as brand safe\/unsafe content and also to understand the impact the ad environment has on their perceptions of brands and their advertising.<\/p>\n\n\n\n<p><strong>The report looks at three specific areas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appropriate and inappropriate content<\/li>\n\n\n\n<li>Perceptions of Brands and Advertising<\/li>\n\n\n\n<li>Safety in Journalism and News<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Takeaways include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>93% of Indian consumers say that it is important to them that the content surrounding online ads is appropriate<\/li>\n\n\n\n<li>85% of Indian consumers say that brands are responsible for the content surrounding their ads<\/li>\n\n\n\n<li>90% of Indian consumers say it is important to them that ad funding supports responsible journalism<\/li>\n<\/ul>\n\n\n\n<p><strong>Download the full research report here today<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to&#8230;<\/p>\n","protected":false},"author":59,"featured_media":318610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,219],"tags":[],"class_list":["post-318609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RESEARCH: Brand Safety in India - A Consumer Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-india-a-consumer-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESEARCH: Brand Safety in India - A Consumer Report\" \/>\n<meta property=\"og:description\" content=\"Brand safety remains a&nbsp; priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand\u2019s reputation and allocating media budgets toward content that minimises the risk to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/research-brand-safety-in-india-a-consumer-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T09:58:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T04:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IN-Brand-Safety-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/research-brand-safety-in-india-a-consumer-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/research-brand-safety-in-india-a-consumer-report\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"RESEARCH: Brand Safety in India &#8211; 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