{"id":326473,"date":"2023-08-22T12:00:00","date_gmt":"2023-08-22T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/building-an-unbreakable-brand-white-paper\/"},"modified":"2025-05-17T02:56:59","modified_gmt":"2025-05-17T02:56:59","slug":"building-an-unbreakable-brand-white-paper","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/building-an-unbreakable-brand-white-paper\/","title":{"rendered":"WHITE PAPER: Building an Unbreakable Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"326473\" class=\"elementor elementor-326473 elementor-307307\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a67867b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69244\" data-id=\"a67867b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72f2bc3\" data-eae-slider=\"96163\" data-id=\"72f2bc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cabafc elementor-widget elementor-widget-heading\" data-id=\"5cabafc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How marketers can achieve brand safety and suitability to drive superior results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1126505 elementor-widget elementor-widget-text-editor\" data-id=\"1126505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital advertising landscape is unpredictable, threatening the strength of brands with waves of new content by the second. New media channels, the growth of user-generated content, and the continuous risk of unsuitable content constantly challenge a brand\u2019s reputation and ability to drive results at scale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, how can marketers minimize risk while simultaneously increasing return on ad spend (ROAS)?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In our latest white paper, <\/span><b>Building an Unbreakable Brand<\/b><span style=\"font-weight: 400;\">, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies. In these pages, we introduce our measure, calibrate, and optimize approach through a series of case studies to show how our performance-driven brand safety and suitability strategies minimize risk and improve performance at scale for brands across the digital ecosystem.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a506d6 elementor-widget elementor-widget-heading\" data-id=\"3a506d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In this white paper, you'll find out:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b2617 elementor-widget elementor-widget-text-editor\" data-id=\"35b2617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How IAS has helped marketers decrease fail rates by 53% to save nearly $800,000 for a brand annually<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How IAS helped an advertiser improve cost per acquisition (CPA) by 74%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why IAS\u2019s Total Media Quality is powering the next generation of measurement<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Marketers, now is the time to drive superior results with unbreakable brand safety and suitability. Download the white paper, <\/span><b>Building an Unbreakable Brand<\/b><span style=\"font-weight: 400;\">, to get started today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.<\/p>\n","protected":false},"author":59,"featured_media":307325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,303,304],"tags":[],"class_list":["post-326473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-featured-apac-2","category-insights-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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