{"id":327601,"date":"2023-10-18T21:23:40","date_gmt":"2023-10-18T21:23:40","guid":{"rendered":"https:\/\/integralads.com\/insider\/hp-attention-ias-lumen-case-study\/"},"modified":"2026-04-27T12:51:49","modified_gmt":"2026-04-27T12:51:49","slug":"hp-attention-ias-lumen-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/hp-attention-ias-lumen-case-study\/","title":{"rendered":"HP Drives Attention and Results with IAS and Lumen Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327601\" class=\"elementor elementor-327601 elementor-327097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a6bd789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"52051\" data-id=\"a6bd789\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d5212e\" data-eae-slider=\"24926\" data-id=\"8d5212e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4d9a45 elementor-widget elementor-widget-heading\" data-id=\"e4d9a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS data shows that in-view ads amplify attention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2c598 elementor-widget elementor-widget-text-editor\" data-id=\"4a2c598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS partnered with Lumen Research to understand the correlation between viewability and attention for technology brand HP. In this case study, IAS and Lumen Research examined the impact of media quality and attention across HP\u2019s campaign, measuring the attention each ad received by combining Lumen Research\u2019s focus data \u2014 which features eye tracking \u2014 with IAS\u2019s viewability data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what we found:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">11.5x increase in<strong> attention scores<\/strong> for in-view ads compared to out-of-view ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3x increase in <strong>success events<\/strong> with higher attention scores<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% lower <strong>cost per success event<\/strong> with higher attention scores<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about how IAS and Lumen Research are bringing cutting-edge eye tracking technology and predictive attention models to the market, <\/span><strong><a href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\">click here<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d179a5a dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d179a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.<\/p>\n","protected":false},"author":59,"featured_media":327099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[771,217,306],"tags":[],"class_list":["post-327601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-apac","category-case-studies-apac","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HP Drives Attention and Results with IAS and Lumen Research - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/hp-attention-ias-lumen-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP Drives Attention and Results with IAS and Lumen Research\" \/>\n<meta property=\"og:description\" content=\"Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/hp-attention-ias-lumen-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T21:23:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T12:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/Attention-Lumen-HP-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/hp-attention-ias-lumen-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/hp-attention-ias-lumen-case-study\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"HP Drives Attention and Results with IAS and Lumen Research\",\"datePublished\":\"2023-10-18T21:23:40+00:00\",\"dateModified\":\"2026-04-27T12:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/hp-attention-ias-lumen-case-study\\\/\"},\"wordCount\":166,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/hp-attention-ias-lumen-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Attention-Lumen-HP-Insider.png\",\"articleSection\":[\"Attention\",\"Case Studies\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/hp-attention-ias-lumen-case-study\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/hp-attention-ias-lumen-case-study\\\/\",\"name\":\"HP Drives Attention and Results with IAS and Lumen Research - 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