{"id":327605,"date":"2023-08-23T19:12:09","date_gmt":"2023-08-23T19:12:09","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-upwave-cpg-brand-case-study\/"},"modified":"2026-04-27T12:51:50","modified_gmt":"2026-04-27T12:51:50","slug":"ias-upwave-cpg-brand-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-upwave-cpg-brand-case-study\/","title":{"rendered":"IAS Drives Stronger Brand Lift for a Major CPG Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327605\" class=\"elementor elementor-327605 elementor-310564\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-aeedbf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57687\" data-id=\"aeedbf0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-980c337\" data-eae-slider=\"99805\" data-id=\"980c337\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ec945 elementor-widget elementor-widget-heading\" data-id=\"48ec945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c698da3 elementor-widget elementor-widget-text-editor\" data-id=\"c698da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this case study, IAS partnered with <\/span><a href=\"https:\/\/www.upwave.com\/\"><span style=\"font-weight: 400;\">Upwave<\/span><\/a><span style=\"font-weight: 400;\"> and a major CPG brand to show the role media quality plays in driving business results for the CPG brand. We specifically looked at viewability to understand what impact in-view ads have on brand lift.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c37a8 elementor-widget elementor-widget-text-editor\" data-id=\"69c37a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE RESULTS<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+75% lift in <\/span><b>awareness<\/b><span style=\"font-weight: 400;\"> for IAS in-view exposed group<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+16% lift in <\/span><b>intent<\/b><span style=\"font-weight: 400;\"> for the IAS in-view exposed group<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Marketers, the outcome is clear: viewability is pivotal in driving positive consumer perception and awareness of your brand.\u00a0<\/span><\/p><p><strong>Download the case study now for more.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce15114 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ce15114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand&#8230;.<\/p>\n","protected":false},"author":35,"featured_media":310577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,306],"tags":[],"class_list":["post-327605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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