{"id":327606,"date":"2023-08-17T12:00:00","date_gmt":"2023-08-17T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-google-campaign-management-360\/"},"modified":"2025-03-13T20:22:38","modified_gmt":"2025-03-13T20:22:38","slug":"ias-google-campaign-management-360","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-google-campaign-management-360\/","title":{"rendered":"IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327606\" class=\"elementor elementor-327606 elementor-306924\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8571742 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81174\" data-id=\"8571742\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9dc251\" data-eae-slider=\"25807\" data-id=\"a9dc251\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0624267 elementor-widget elementor-widget-heading\" data-id=\"0624267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Leverage campaign automation in Campaign Manager 360 with IAS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0c9a5a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"74439\" data-id=\"0c9a5a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-822e80b\" data-eae-slider=\"68963\" data-id=\"822e80b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7027934 elementor-widget elementor-widget-text-editor\" data-id=\"7027934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s face it \u2014 campaign management is tedious. With the risk of human error and programmatic glitches, it&#8217;s critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign.<\/p><p>With this in mind, how can marketers drive efficiencies without sacrificing control?<\/p><p>IAS is introducing a true end-to-end campaign activation process within Google\u2019s campaign management system, Campaign Manager 360, available globally. Starting today, marketers can automatically create and launch campaigns and wrap tags within Campaign Manager 360, while incorporating IAS\u2019s media quality measurement solutions. With this new integration, marketers are able to reduce workflow inconsistencies by accessing Campaign Manager 360 data in IAS Signal directly.<\/p><p>Paired with IAS&#8217;s existing Automated Tag product, launched in 2020, marketers can enjoy having greater operational efficiencies with increased control of the end-to-end campaign process. Our automated campaign creation and tag wrapping products will ensure that you maximize ROI, giving your team the time back to focus on driving superior results.<\/p><p>Launch and optimize campaigns faster than ever before using IAS\u2019s new campaign automation feature for Google&#8217;s Campaign Manager 360. <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Google_Auto_Campaign_Creation_One_Sheet_IAS.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download the one sheet<\/strong><\/a> to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1740ffb elementor-widget elementor-widget-pix-button\" data-id=\"1740ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Google_Auto_Campaign_Creation_One_Sheet_IAS.pdf\" class=\"btn m-0     btn-primary d-inline-block      btn-md\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >DOWNLOAD NOW<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the risk of human error and programmatic glitches, it&#8217;s critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign.<br \/>\nHow can marketers drive efficiencies without sacrificing control?<\/p>\n","protected":false},"author":59,"featured_media":307133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[765,303,304,305],"tags":[],"class_list":["post-327606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-apac","category-featured-apac-2","category-insights-apac-2","category-our-partners-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-google-campaign-management-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360\" \/>\n<meta property=\"og:description\" content=\"With the risk of human error and programmatic glitches, it&#039;s critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. 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