{"id":328077,"date":"2023-12-13T01:36:13","date_gmt":"2023-12-13T01:36:13","guid":{"rendered":"https:\/\/integralads.com\/?p=328077"},"modified":"2026-04-27T12:50:35","modified_gmt":"2026-04-27T12:50:35","slug":"ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\/","title":{"rendered":"IAS brings Brand Safety and Suitability measurement to YouTube Shorts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Run with confidence on YouTube Shorts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion <a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-ways-to-build-awareness-with-youtube-shorts\/\">users<\/a> worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making it an essential tool for marketers to reach a vast and engaged short-form video audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Brand Safety and Suitability measurement on YouTube Shorts, marketers get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valuable third-party assurance that ads running on YouTube Shorts are appearing in brand safe and suitable environments at the video-level and aligned with the GARM framework<\/li>\n\n\n\n<li>Comprehensive coverage with Brand Safety and Suitability reporting across 30+ languages, alongside Viewability and Invalid Traffic measurement with Total Media Quality for YouTube<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Access the most actionable data to maximise returns on your investment on YouTube Shorts inventory. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/APAC_YouTube_Shorts_Measurement_One_Sheet_IAS.pdf\">Download<\/a> the one sheet now to get started.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Run with confidence on YouTube Shorts Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making&#8230;<\/p>\n","protected":false},"author":10,"featured_media":328094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,209,305,312,213],"tags":[],"class_list":["post-328077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-channels-apac","category-our-partners-apac","category-proprietary-platforms-apac-2","category-proprietary-platforms-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS brings Brand Safety and Suitability measurement to YouTube Shorts - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS brings Brand Safety and Suitability measurement to YouTube Shorts\" \/>\n<meta property=\"og:description\" content=\"Run with confidence on YouTube Shorts Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T01:36:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T12:50:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/Youtube-Shorts-BSS-Insider.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sinead Canny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sinead Canny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\\\/\"},\"author\":{\"name\":\"Sinead Canny\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/bf5a6d7aa3e90da2d7599b29a70dbba1\"},\"headline\":\"IAS brings Brand Safety and Suitability measurement to YouTube Shorts\",\"datePublished\":\"2023-12-13T01:36:13+00:00\",\"dateModified\":\"2026-04-27T12:50:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\\\/\"},\"wordCount\":189,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Youtube-Shorts-BSS-Insider.webp\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Channels\",\"Our Partners\",\"Proprietary Platforms\",\"Social Platforms\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts\\\/\",\"name\":\"IAS brings Brand Safety and Suitability measurement to YouTube Shorts - 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