{"id":328784,"date":"2024-01-09T13:00:00","date_gmt":"2024-01-09T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/rise-of-responsible-media-white-paper\/"},"modified":"2026-04-27T12:50:35","modified_gmt":"2026-04-27T12:50:35","slug":"rise-of-responsible-media-white-paper","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/rise-of-responsible-media-white-paper\/","title":{"rendered":"WHITE PAPER: The Rise of Responsible Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328784\" class=\"elementor elementor-328784 elementor-328512\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c1d163f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83024\" data-id=\"c1d163f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-057e4fd\" data-eae-slider=\"766\" data-id=\"057e4fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8738a02 elementor-widget elementor-widget-heading\" data-id=\"8738a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How the interconnectivity of parents, advertisers, and publishers can promote a safer internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467e420 elementor-widget elementor-widget-text-editor\" data-id=\"467e420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it\u2019s difficult for advertisers, publishers, <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> consumers to navigate unpredictability in online spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parents in particular face the challenge of protecting their children from harmful or inappropriate content \u2014 but this responsibility falls on the advertising industry too. In a dicey digital world, how are advertisers and publishers promoting a safe, ethical internet to ensure the long-term health of the digital ecosystem?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our latest white paper,<\/span><b> The Rise of Responsible Media<\/b><span style=\"font-weight: 400;\">, IAS dives into the importance of adopting a responsible media framework and how the interconnectivity of parents, advertisers, and publishers can make the internet safer.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e1dea elementor-widget elementor-widget-heading\" data-id=\"83e1dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Here\u2019s a sneak peek at key findings:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f38b0 elementor-widget elementor-widget-text-editor\" data-id=\"43f38b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">98% of parents say it is important to have a conversation with their children about the <\/span><b>safety of online content<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">77% of parents say publishers should be concerned about the <\/span><b>well-being <\/b><span style=\"font-weight: 400;\">of their audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% of parents say brands have a <\/span><b>moral imperative<\/b><span style=\"font-weight: 400;\"> to advertise responsibly<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This white paper also details key best practices for both advertisers and publishers to enhance responsible media strategies across campaigns, like IAS\u2019s Context Control, DEI segment optimization, and more. As we continue to innovate for the future, the feedback and needs of our customers remain a top priority. IAS is working to deliver responsible media products like kids content avoidance on social media platforms by H1 to empower brands to advertise responsibly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A responsible media framework is a critical step forward in working toward long-term safety for your brand as well as a safer internet for consumers and their families. Download the white paper now to find out why. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7370d dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e7370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it\u2019s difficult for advertisers, publishers, and consumers to navigate&#8230;<\/p>\n","protected":false},"author":59,"featured_media":328660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,214,303,768],"tags":[],"class_list":["post-328784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-contextual-targeting-apac","category-featured-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WHITE PAPER: The Rise of Responsible Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/rise-of-responsible-media-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHITE PAPER: The Rise of Responsible Media\" \/>\n<meta property=\"og:description\" content=\"How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. 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