{"id":329017,"date":"2024-02-01T13:00:00","date_gmt":"2024-02-01T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/essencemediacom-conversions-technology-case-study\/"},"modified":"2025-05-15T06:44:36","modified_gmt":"2025-05-15T06:44:36","slug":"essencemediacom-conversions-technology-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/essencemediacom-conversions-technology-case-study\/","title":{"rendered":"IAS &#038; EssenceMediacom Boost Conversions for Leading Global Technology Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329017\" class=\"elementor elementor-329017 elementor-328946\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7caedc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64585\" data-id=\"7caedc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaedd33\" data-eae-slider=\"77420\" data-id=\"aaedd33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4611405 elementor-widget elementor-widget-heading\" data-id=\"4611405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73c453 elementor-widget elementor-widget-text-editor\" data-id=\"e73c453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>THE CHALLENGE:<\/strong> EssenceMediacom and their client, a leading global technology company, needed an automated, cookieless targeting solution that would allow them to maximize business results without using third party behavioral data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>THE SOLUTION:<\/strong> Using IAS <\/span><a href=\"https:\/\/integralads.com\/solutions\/open-web\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Total Visibility<\/span><\/span><\/a><span style=\"font-weight: 400;\">\u2122\u00a0 and <\/span><a href=\"https:\/\/integralads.com\/solutions\/contextual-targeting\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Context Control<\/span><\/span><\/a><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">,<\/span> EssenceMediacom was able to identify opportunities to improve the quality of the advertiser\u2019s supply and optimize toward higher performing contextual segments to drive cost efficiency and continually maximize return on ad spend.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616cca5 elementor-widget elementor-widget-heading\" data-id=\"616cca5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">THE RESULTS, COMPARED TO COMPETITIVE SOLUTION: \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62797ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62797ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>+93% <\/b><span style=\"font-weight: 400;\">increase in return on ad spend<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>8x<\/b><span style=\"font-weight: 400;\"> increase in effective CPM\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The end result is clear: contextual targeting and actionable measurement are essential in delivering high media quality and driving incremental growth across various KPIs.<\/span><\/p><p><span style=\"font-weight: 400;\">Ready to see what IAS Context Control and Total Visibility\u2122 can do for your brand? <\/span><b>Download the case study<\/b><span style=\"font-weight: 400;\"> now to learn more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.<\/p>\n","protected":false},"author":59,"featured_media":328948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308,326,303,766],"tags":[],"class_list":["post-329017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2","category-contextual-targeting-apac-2","category-featured-apac-2","category-programmatic-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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