{"id":329840,"date":"2024-03-05T12:59:00","date_gmt":"2024-03-05T12:59:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/detect-avoid-made-for-advertising-sites-ai-driven-technology\/"},"modified":"2025-04-25T00:14:04","modified_gmt":"2025-04-25T00:14:04","slug":"detect-avoid-made-for-advertising-sites-ai-driven-technology","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/detect-avoid-made-for-advertising-sites-ai-driven-technology\/","title":{"rendered":"Detect and Avoid Made For Advertising Sites with IAS\u2019s AI-Driven MFA Technology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329840\" class=\"elementor elementor-329840 elementor-329753\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-442a106 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54434\" data-id=\"442a106\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-123d284\" data-eae-slider=\"73079\" data-id=\"123d284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c851abc elementor-widget elementor-widget-heading\" data-id=\"c851abc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhanced solution helps advertisers reduce media waste and increase return on investment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06f5e elementor-widget elementor-widget-text-editor\" data-id=\"6f06f5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>UPDATE: <\/i><\/b><i><span style=\"font-weight: 400;\">We are happy to announce that our Made for Advertising (MFA) AI-driven <\/span><\/i><i><span style=\"font-weight: 400;\">product<\/span><\/i><i><span style=\"font-weight: 400;\"> is now generally available globally. To learn more about this global efficiency <\/span><\/i><i><span style=\"font-weight: 400;\">product<\/span><\/i><i><span style=\"font-weight: 400;\">, please reach out to an IAS representative today.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven <\/span><span style=\"font-weight: 400;\">product<\/span><span style=\"font-weight: 400;\">. This enhancement <\/span><span style=\"font-weight: 400;\">provides advertisers with the first <\/span><span style=\"font-weight: 400;\">product<\/span><span style=\"font-weight: 400;\"> to measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">MFA sites are web pages built to conduct ad arbitrage and feature low quality content (e.g. spam sites, or ad farms) created solely to serve ads, whereas Ad Clutter sites feature high ad density and high ad-to-content ratio, leading to lower performance. As opposed to a static exclusion list, IAS uses advanced machine learning technology and additional signals to identify both MFA and Ad Clutter sites.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u2019s global MFA product offers insights for both advertisers and publishers, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>ADVERTISERS &amp; AGENCIES: <\/b><span style=\"font-weight: 400;\">Measure and optimize against both MFA and Ad Clutter sites to drive programmatic campaign efficacy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>ADVERTISERS &amp; AGENCIES: <\/b><span style=\"font-weight: 400;\">Activate pre-bid avoidance to reduce media waste and increase return on investment<\/span><\/li><li><b>PUBLISHERS: <\/b><span style=\"font-weight: 400;\">Garner greater insight into inventory with solutions for how to improve quality and drive greater engagement with advertisers<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406e207 elementor-widget elementor-widget-image\" data-id=\"406e207\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"291\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-03-04-at-2.37.11-PM.png\" class=\"attachment-large size-large wp-image-329755\" alt=\"IAS_MFA_STATS\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-03-04-at-2.37.11-PM.png 797w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-03-04-at-2.37.11-PM-300x137.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-03-04-at-2.37.11-PM-768x350.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b9dfa elementor-widget elementor-widget-text-editor\" data-id=\"f1b9dfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An IAS analysis from over 40 global agencies and brands found traffic served on sites classified as non-MFA have a +278% better conversion rate than traffic served on sites classified as MFA. The analysis also found that quality media was more cost efficient than sites classified as MFA, delivering lower cost-per-conversion by 63%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u2019s expanded MFA AI-driven product is now available globally. <\/span><span style=\"font-weight: 400;\">For more information, read more about <\/span><a href=\"https:\/\/integralads.com\/insider\/detect-avoid-made-for-advertising-sites\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">detecting and avoiding MFA<\/span><\/span><\/a><span style=\"font-weight: 400;\"> or contact an IAS representative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-846f21b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"846f21b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Made_For_Advertising_BuySide_OneSheet.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2a686 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fb2a686\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/integralads.com\/news\/ias-expands-mfa-measurement-and-optimization-solution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE PRESS RELEASE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":329779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[303,304,766],"tags":[],"class_list":["post-329840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-insights-apac-2","category-programmatic-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Detect and Avoid Made For Advertising Sites with IAS\u2019s AI-Driven MFA Technology - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/detect-avoid-made-for-advertising-sites-ai-driven-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detect and Avoid Made For Advertising Sites with IAS\u2019s AI-Driven MFA Technology\" \/>\n<meta property=\"og:description\" content=\"IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. 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