{"id":330284,"date":"2024-03-21T12:00:00","date_gmt":"2024-03-21T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/mrc-accreditation-youtube-viewability\/"},"modified":"2024-03-26T02:55:09","modified_gmt":"2024-03-26T02:55:09","slug":"mrc-accreditation-youtube-viewability","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/mrc-accreditation-youtube-viewability\/","title":{"rendered":"IAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube Viewability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"330284\" class=\"elementor elementor-330284 elementor-329390\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-61c90f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"77731\" data-id=\"61c90f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f86b8\" data-eae-slider=\"1760\" data-id=\"34f86b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d6a92 elementor-widget elementor-widget-heading\" data-id=\"44d6a92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Protect your brand and verify impact on YouTube with IAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4869a6b elementor-widget elementor-widget-text-editor\" data-id=\"4869a6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS is excited to announce that we have earned accreditation by the Media Rating Council (MRC) for third-party <\/span><span style=\"font-weight: 400;\">calculation and reporting <\/span><span style=\"font-weight: 400;\">of YouTube <\/span><span style=\"font-weight: 400;\">Viewability <\/span><span style=\"font-weight: 400;\">on desktop and mobile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78b1ec elementor-widget elementor-widget-text-editor\" data-id=\"f78b1ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This valued accreditation affirms IAS\u2019s commitment to trust and transparency. With this accreditation, IAS will deliver MRC-accredited, third-party YouTube Viewability reporting through Google\u2019s Ads Data Hub for Measurement Partners (ADH-MP). This reporting includes key buying platforms including Google Ads, Display &amp; Video 360, and YouTube Reserve for both desktop and mobile. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0083100 elementor-widget elementor-widget-text-editor\" data-id=\"0083100\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ad formats covered for IAS\u2019s MRC accredited Viewability for YouTube include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skippable and non-skippable in-stream ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standard in-stream ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube Select<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bumper ads <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce1e44 elementor-widget elementor-widget-text-editor\" data-id=\"cce1e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Download the one sheet<\/strong> today or reach out to your IAS representative to learn more. <\/span><span style=\"font-weight: 400;\">For more information, check out the <\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/news\/ias-earns-mrc-accreditation-youtube-viewability\/\">press release<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a552ca1 elementor-widget elementor-widget-button\" data-id=\"a552ca1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_YouTube_Overview_One_Sheet_US.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS THE ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile. <\/p>\n","protected":false},"author":59,"featured_media":330285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[303,304,306],"tags":[],"class_list":["post-330284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-insights-apac-2","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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