{"id":331118,"date":"2024-04-16T12:05:00","date_gmt":"2024-04-16T12:05:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-expands-meta-brand-safety-suitability-measurement\/"},"modified":"2025-03-13T21:07:32","modified_gmt":"2025-03-13T21:07:32","slug":"ias-expands-meta-brand-safety-suitability-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-expands-meta-brand-safety-suitability-measurement\/","title":{"rendered":"IAS Expands Meta Brand Safety and Suitability Measurement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331118\" class=\"elementor elementor-331118 elementor-330662\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0e6b3c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60936\" data-id=\"0e6b3c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d304729\" data-eae-slider=\"86493\" data-id=\"d304729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1345648 elementor-widget elementor-widget-heading\" data-id=\"1345648\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identify misinformation and accurately classify content at scale on Facebook and Instagram with expanded capabilities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bcac1 elementor-widget elementor-widget-text-editor\" data-id=\"00bcac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. You can now run with confidence across Meta by ensuring your ads are appearing next to content aligned with your brand\u2019s suitability goals.<\/span><\/p><p><span style=\"font-weight: 400;\">This ability to measure for misinformation in ad environments on Meta allows marketers to safeguard and scale their brand for some of 2024\u2019s most critical advertising opportunities \u2014 global elections and the Olympics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS and Meta are expanding the Brand Safety and Suitability Measurement coverage to support five additional languages, providing advertisers even more global coverage. Plus, for more actionability IAS is expanding its dashboard reporting capabilities. Key highlights include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Granular insights <\/b><span style=\"font-weight: 400;\">with expanded content-level reporting to all eligible posts, with insights aligned to the GARM framework for expanded transparency into your content adjacency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient filtering<\/b><span style=\"font-weight: 400;\"> of all metrics within the Signal UI to selected dimensions and date range, including campaign, ad sets, and inventory type for more actionable insights<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy-to-use visuals to understand how your campaign is performing across the GARM framework, enabling <\/span><b>easy validation and adjustment <\/b><span style=\"font-weight: 400;\">to your Meta 1P inventory filter<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Avoid misinformation to safeguard and scale on Meta platforms. <\/span><b>Download the one sheet<\/b><span style=\"font-weight: 400;\"> or reach out to an IAS representative to get started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb0059 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6eb0059\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":331093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,303,304,313],"tags":[],"class_list":["post-331118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-featured-apac-2","category-insights-apac-2","category-mobile-in-app-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Expands Meta Brand Safety and Suitability Measurement - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-expands-meta-brand-safety-suitability-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Meta Brand Safety and Suitability Measurement\" \/>\n<meta property=\"og:description\" content=\"IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. 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