{"id":331964,"date":"2024-05-06T11:59:00","date_gmt":"2024-05-06T11:59:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ncsolutions-cpg-brand-attention-case-study\/"},"modified":"2026-04-27T12:51:48","modified_gmt":"2026-04-27T12:51:48","slug":"ncsolutions-cpg-brand-attention-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ncsolutions-cpg-brand-attention-case-study\/","title":{"rendered":"Quality Attention\u2122 Drives Sales Lift for Major CPG Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331964\" class=\"elementor elementor-331964 elementor-331395\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-707f5190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83014\" data-id=\"707f5190\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a7d871\" data-eae-slider=\"4156\" data-id=\"55a7d871\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d15dcf elementor-widget elementor-widget-heading\" data-id=\"2d15dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS &amp; NCSolutions demonstrate how Quality Attention\u2122 drives higher sales performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3274eed9 elementor-widget elementor-widget-text-editor\" data-id=\"3274eed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THE CHALLENGE<\/b><\/p><p>A global media agency sought to understand the relationship between sales KPIs and IAS Quality Attention\u2122 for their CPG client, a leading beverage company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed469b elementor-widget elementor-widget-text-editor\" data-id=\"eed469b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THE SOLUTION<\/b><\/p><p><span style=\"font-weight: 400;\">Using data from IAS\u2019s <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/solutions\/attention\/\">Quality Attention\u2122<\/a><\/span><\/span><span style=\"font-weight: 400;\">, the client was able to understand how higher attention boosts sales performance compared to placements with low attention. The client also leveraged NCSolutions (NCS) data, which showed that both sales lift and return on ad spend were higher for Quality Attention\u2122 placements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972ebb6 elementor-widget elementor-widget-text-editor\" data-id=\"972ebb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE RESULTS<\/strong><\/p><ul><li>157% increase in NCS incremental sales<\/li><li>40% increase in sales lift<\/li><li>6% increase in return on ad spend<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845fd98 elementor-widget elementor-widget-text-editor\" data-id=\"845fd98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Download the case study now<\/strong> to learn more and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\/\">contact us<\/a><\/span> to take the next step in maximizing campaign performance with attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5adb409 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5adb409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS &#038; NCSolutions demonstrate how Quality Attention\u2122 drives higher sales performance. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":331397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[771,217,303],"tags":[],"class_list":["post-331964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-apac","category-case-studies-apac","category-featured-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quality Attention\u2122 Drives Sales Lift for Major CPG Brand - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ncsolutions-cpg-brand-attention-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Attention\u2122 Drives Sales Lift for Major CPG Brand\" \/>\n<meta property=\"og:description\" content=\"IAS &amp; NCSolutions demonstrate how Quality Attention\u2122 drives higher sales performance. 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