{"id":331965,"date":"2024-05-06T12:00:00","date_gmt":"2024-05-06T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quality-attention-boosts-brand-lift-for-leading-beverage-company\/"},"modified":"2024-05-21T09:38:03","modified_gmt":"2024-05-21T09:38:03","slug":"quality-attention-boosts-brand-lift-for-leading-beverage-company","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/quality-attention-boosts-brand-lift-for-leading-beverage-company\/","title":{"rendered":"Quality Attention\u2122 Boosts Brand Lift for Leading Beverage Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331965\" class=\"elementor elementor-331965 elementor-331419\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c2e7b66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8576\" data-id=\"c2e7b66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7cd803\" data-eae-slider=\"57083\" data-id=\"c7cd803\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-260b10b elementor-widget elementor-widget-heading\" data-id=\"260b10b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS &amp; Upwave demonstrate how higher attention drives campaign results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb794d elementor-widget elementor-widget-text-editor\" data-id=\"1eb794d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE CHALLENGE<\/strong><br \/>A global media agency and their CPG client, a leading beverage company, wanted to understand how higher attention can drive superior results across their KPIs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdde518 elementor-widget elementor-widget-text-editor\" data-id=\"fdde518\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE SOLUTION<\/strong><br \/>IAS and Upwave investigated the impacts of varying attention scores on ad placements, exploring attention\u2019s influence on overall campaign success. Overall, actionable data from IAS\u2019s <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/apac\/solutions\/attention\/\">Quality Attention\u2122<\/a><\/span> product helped boost the client\u2019s main KPIs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537cbda elementor-widget elementor-widget-text-editor\" data-id=\"537cbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE RESULTS<\/strong><\/p>\n<ul>\n<li>69% higher purchase intent<\/li>\n<li>26% higher brand awareness<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3f0bb elementor-widget elementor-widget-text-editor\" data-id=\"5a3f0bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-weight: 400;\">Elevate your campaign success with Quality Attention\u2122<\/span><\/strong>.<strong style=\"font-family: Outfit; font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\"> Download the case study now<\/strong><span style=\"font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\"> to discover how higher attention can enhance your brand\u2019s performance today.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS &amp; Upwave demonstrate how higher attention drives campaign results. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":331421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[771,308,303],"tags":[],"class_list":["post-331965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-apac","category-case-studies-apac-2","category-featured-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quality Attention\u2122 Boosts Brand Lift for Leading Beverage Company - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/quality-attention-boosts-brand-lift-for-leading-beverage-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Attention\u2122 Boosts Brand Lift for Leading Beverage Company\" \/>\n<meta property=\"og:description\" content=\"IAS &amp; Upwave demonstrate how higher attention drives campaign results. 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