{"id":331967,"date":"2024-05-06T21:24:27","date_gmt":"2024-05-06T21:24:27","guid":{"rendered":"https:\/\/integralads.com\/insider\/white-paper-master-the-art-of-ctv-monetization\/"},"modified":"2025-04-09T20:35:18","modified_gmt":"2025-04-09T20:35:18","slug":"white-paper-master-the-art-of-ctv-monetization","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/white-paper-master-the-art-of-ctv-monetization\/","title":{"rendered":"WHITE PAPER: Master the Art of CTV Monetization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331967\" class=\"elementor elementor-331967 elementor-331841\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-26832a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28225\" data-id=\"26832a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45abcd4\" data-eae-slider=\"27145\" data-id=\"45abcd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e5e3e1 elementor-widget elementor-widget-heading\" data-id=\"6e5e3e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build superior ad breaks and drive yield on CTV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05b87d elementor-widget elementor-widget-text-editor\" data-id=\"a05b87d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the era of streaming, the demand for content has soared to unprecedented levels. However, viewers often face a barrage of repetitive and poorly-timed ads that fail to align with their preferences, leaving them yearning for a more engaging experience.<\/p><p>In this white paper, <a href=\"https:\/\/www.getpublica.com\/\">Publica by IAS<\/a> deep dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating superior ad breaks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9cc5c elementor-widget elementor-widget-heading\" data-id=\"2e9cc5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In this white paper, you\u2019ll learn:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a6bed elementor-widget elementor-widget-text-editor\" data-id=\"f1a6bed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How to curate exceptional CTV ad breaks<\/li><li>Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield<\/li><li>What CTV ad server attributes are required to deliver a quality viewing experience<\/li><\/ul><p>Publica by IAS is the CTV ad server that helps publishers grow advertising revenue, build linear-like TV ad breaks, and improve viewers&#8217; streaming experiences. Download the white paper now to learn more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc33dfb dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cc33dfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":331843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[311,786,768],"tags":[],"class_list":["post-331967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac-2","category-publisher-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WHITE PAPER: Master the Art of CTV Monetization - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/white-paper-master-the-art-of-ctv-monetization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHITE PAPER: Master the Art of CTV Monetization\" \/>\n<meta property=\"og:description\" content=\"It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. 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