{"id":333210,"date":"2024-06-11T11:55:00","date_gmt":"2024-06-11T11:55:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-lunio-click-fraud-measurement-protection\/"},"modified":"2025-03-13T21:05:20","modified_gmt":"2025-03-13T21:05:20","slug":"ias-lunio-click-fraud-measurement-protection","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-lunio-click-fraud-measurement-protection\/","title":{"rendered":"IAS Partners with Lunio to Provide Click Fraud Measurement and Protection"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333210\" class=\"elementor elementor-333210 elementor-332348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-04921d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35286\" data-id=\"04921d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b998e\" data-eae-slider=\"10529\" data-id=\"f2b998e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10861fb elementor-widget elementor-widget-heading\" data-id=\"10861fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First-to-market partnership detects invalid traffic throughout the entire media buying cycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670b5b7 elementor-widget elementor-widget-text-editor\" data-id=\"670b5b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fraudulent clicks don\u2019t convert. When it comes to money wasted on clicks generated by bots, it&#8217;s not just ad budgets that are squandered \u2014 the opportunity for revenue is lost too. In fact, according to Lunio, it\u2019s <\/span><span style=\"font-weight: 400;\">estimated<\/span><span style=\"font-weight: 400;\"> that $205 billion in revenue opportunities will be lost to invalid traffic (IVT) this year alone.<\/span><\/p><p><span style=\"font-weight: 400;\">Starting today, IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. This partnership builds on IAS\u2019s <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/solutions\/ad-fraud\/\"><span style=\"font-weight: 400;\">existing ad fraud<\/span><\/a><\/span><span style=\"font-weight: 400;\"> detection and mitigation capabilities, giving marketers the most comprehensive IVT protection in the industry.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cIAS is dedicated to safeguarding brands throughout the entire media buying cycle,\u201d said Jim Egan, SVP, Business Development at IAS. \u201cOur partnership with Lunio makes us the first media measurement and optimization platform to provide insight into click fraud, empowering marketers with the most actionable invalid traffic data.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">In partnership with Lunio, marketers will receive reliable, transparent post-click IVT analytics and traffic protection capabilities, with key benefits including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparency:<\/b><span style=\"font-weight: 400;\"> Understand how IVT is affecting accounts and spot where junk visits are damaging campaign performance<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Empowerment:<\/b><span style=\"font-weight: 400;\"> Proactively analyze and optimize paid media investments using insights from click data and traffic quality signals that aren\u2019t available elsewhere<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality:<\/b><span style=\"font-weight: 400;\"> Increase the quality of ad traffic by leveraging insights to prevent invalid and junk traffic from wasting resources and skewing data \u2014 for laser-focused targeting of real prospects<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u201cThis partnership marks a crucial step forward in providing marketers with the most effective invalid and junk traffic data possible\u201d said Neil Andrew, CEO at Lunio. \u201cWe\u2019re proud to partner with IAS in a joint commitment to giving marketers reliable analytics and protection that drive quality and \u2014 most importantly \u2014 business results.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u2019s existing ad fraud detection and mitigation products stop more bots without over-blocking real humans by relying on a unique, three-pillar approach powered by unmatched scale and machine learning to provide the most accurate detection and prevention.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more, download the one sheet and <\/span><a href=\"https:\/\/integralads.com\/contact-us\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">reach out<\/span><\/span><\/a><span style=\"font-weight: 400;\"> to an IAS representative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b94c11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2b94c11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Click_Fraud_Measurement_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":332367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,303,304,305],"tags":[],"class_list":["post-333210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-featured-apac-2","category-insights-apac-2","category-our-partners-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Partners with Lunio to Provide Click Fraud Measurement and Protection - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-lunio-click-fraud-measurement-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Partners with Lunio to Provide Click Fraud Measurement and Protection\" \/>\n<meta property=\"og:description\" content=\"IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. 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